San Francisco 49ers star Kyle Juszczyk’s wife, Kristin, has landed an NFL deal after designing one-of-a-kind Chiefs-themed coats for Taylor Swift and Brittany Mahomes that went viral.
NFL representatives confirmed to Page Six that the fullback’s wife has scored a licensing deal, signing for an undisclosed amount with the league to allow her to use NFL logos on her custom-made numbers.
Over the years, Juszczyk would share numerous posts on her social media of her unique pieces she made for herself to wear to 49ers games.
After making a custom puffer jacket for Taylor Swift, Kristin Juszczyk has landed a licensing deal with the NFL. https://t.co/tTx95MZiQl
— TODAY (@TODAYshow) January 31, 2024
Earlier in the 2023 season, she decided to make a puffer vest for fellow 49ers star Deebo Samuels and on January 7, she posted a 49ers jersey puffer jacket.
Her designs caught the eye of Brittany Mahomes, who reached out to the designer for a one-of-a-kind puffer jacket.
Kristin would later post on her social media that she decided along with the #15 Mahomes-themed coat, she would take her shot and make a similar one for Brittany’s pal Swift, but with the singer’s boyfriend, Chiefs tight end Travis Kelce’s #87 on it.
Swift and Brittany Mahomes then hit the AFC Wild Card Game in freezing temperatures in Kansas City to watch the Chiefs take on the Miami Dolphins while rocking the stunning puffer jackets, which ended up going viral.
Juzsczyk’s husband was one of the biggest promoter’s of her work, sharing under the posts about the jackets that it was his wife who made them.
The designer later posted a video on Instagram, showing behind-the-scenes work that went into the video creating the custom jackets and reacting to the response she’s gotten.
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“An honor of a lifetime!” Kristin captioned her post. “Thank you Taylor Swift and Brittany Mahomes.”
The images made Kristin’s Instagram explode to 800,000 followers, up by more “than 1,476% from last season,” Sportico noted.
So far during the 2023 season, Jusczyk said she’s designed for — outside of Samuels, Swift and Mahomes — Simone Biles, Brandon Aiyuk, and Taylor Lautner.
Kyle and Kristin tied the knot in 2019 and she celebrated their four year wedding anniversary in July, sharing a post on Instagram of her stunning wedding dress and day.
