Disney is hiring a diversity, equity, and inclusion (DEI) director who could earn up to four times the national average income pushing a far-left agenda.
A job posting from the Walt Disney Company for a DEI director role advertises a minimum salary of $197,700 and a maximum salary of $241,500. The average American salary in 2024 is $59,428 annually.
“We’re seeking a Director of Strategic External Engagement – Enterprise DEI to lead our efforts in building strategic relationships with external stakeholders, driving community engagement, and generating valuable insights to support our diversity, equity, and inclusion (DEI) objectives,” the job description reads.
The new director will be tasked with advancing the company’s left-wing program, and be required to “lead initiatives focused on specific dimensions of diversity,” and “amplify DEI content and communicate progress.”
Screenshot of LinkedIn job posting
The DEI agenda has come under criticism from consumer protection professionals who say that the ideology is both immoral and unprofitable.
“DEI is a scam. It is by definition an attack on competence, replacing it with the barest of bean counting racism and sexism” said Will Hild, Executive Director of Consumers’ Research, a consumer protection non-profit. “There is zero value added by paying a DEI officer a quarter of a million dollars per year to enforce left-wing ideology. DEI departments add nothing to a company’s bottom line.”
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“That Disney is doubling down on DEI instead of desperately trying to right their sinking financial ship by abandoning explicitly political storytelling tells you just how captured by the woke mind virus a once-great American company truly is,” Hild told The Daily Wire.
Disney has a history of pushing the far-left DEI ideology. A series of undercover investigations from the O’Keefe Media Group revealed that the company could be engaging in anti-white, anti-male discrimination and is aggressively pushing the transgender agenda. Video shows a former Disney senior vice president saying he has been passed over for promotions because he was a white male.
“I have friends in HR and I have friends in other divisions. And they’re like, ‘Look, nobody else is going to tell you this, Mike, but they’re not considering any white males for the job,’” former senior vice president Michael Giordano said on camera to an undercover journalist.
Another investigation from the O’Keefe Media Group found that Disney pushes the transgender agenda on its employees and even compels them to encourage their coworkers’ transition attempts.
It also revealed that employees organized a “global employee collective” called the “Disney Pride Think Tank” that sought to “advance LGBTQ+ representation in our content, products, experiences, and services.”
While Disney has doubled down on its DEI program, other large corporations are retreating from the left-wing agenda amid public backlash. Harley-Davidson recently announced that it would ditch its DEI practices, as have Tractor Supply and Lowe’s.
According to Hild, companies like Disney refuse to abandon DEI in the face of opposition because “a narrow circle of Ivy League-educated Human Resources managers” who staff these companies is captivated by “wokeness.” He also noted that consumers can push corporations away from DEI.
“Consumers shouldn’t underestimate the importance of contacting the companies to express their disapproval, and criticizing or mocking them on social media.”
