Netflix CEO Ted Sarandos dispelled rumors that he would shorten theatrical release times after the streaming giant acquires Warner Bros.
The entertainment exec said as much during an interview with The New York Times published Friday.
“When this deal closes, we will own a theatrical distribution engine that is phenomenal and produces billions of dollars of theatrical revenue that we don’t want to put at risk. We will run that business largely like it is today, with 45-day windows,” Sarandos told the outlet.
“I’m giving you a hard number. If we’re going to be in the theatrical business, and we are, we’re competitive people — we want to win. I want to win opening weekend. I want to win box office,” he added.
Sarandos went on to say that “a lot of assumptions” that Netflix execs had about Warner Bros. weren’t true.
“The general economics of the theatrical business were more positive than we had seen and we had modeled for ourselves. It’s a healthy, profitable business for them. We weren’t in that business not because we hated it. We weren’t in that business because our business was doing so well.”
Netflix’s anticipated acquisition of Warner Bros., which would include its film and television studios, HBO Max, and HBO, is valued at $82.7 billion. Industry insiders and fans have pushed back on the merger, saying it could deal a huge blow to movie theaters. Rumors started circulating that Netflix planned to shorten theatrical release times from 45 days to just 17 days, similar to what Universal does for some of its releases.
Sarandos told NYT that he anticipated this type of response. “I think [the backlash] was a lot of loud voices, but not necessarily a lot of them,” the Netflix CEO said. “I think a lot of it was folks who questioned, rightfully so, our intent with theatrical because we hadn’t said anything about it. A lot of it was the emotions around that more than anything else.”
During the same interview, Sarandos addressed comments he made in 2025 about theaters being “outmoded” for people outside of large cities.
“You have to listen to that quote again. I said ‘outmoded for some.’ I mean, like the town that ‘Sinners’ is supposed to be set in does not have a movie theater there,” he said. “For those folks, it’s certainly outmoded. You’re not going to get in the car and go to the next town to go see a movie. But my daughter lives in Manhattan. She could walk to six multiplexes, and she’s in the theaters twice a week. Not outmoded for her at all.”