Sen. Ted Cruz (R-TX) responded to Bud Light’s controversial decision to have a paid marketing engagement with a transgender influencer by suggesting that the advertising department at the company has never even met a typical consumer of the beer brand.
“It is an amazing phenomenon how woke corporations have decided that their customers are idiots, that they look down on their customers,” Cruz said on an episode of his podcast “Verdict” this week.
“We’re seeing big business after big business embrace the radical left, embrace a left-wing agenda in this case someone who’s transgender, put them forth as the spokesperson for Bud Light,” he said. “When I saw this whole thing, my first thought was, ‘Have they ever met a typical Bud Light drinker?’”
Cruz said that the advertising employees at the company were “not interested in what their customers want” and that the people who work in advertising at the company just “want to be praised on Twitter.”
“By the way we saw this with the NFL. The NFL likewise looks down on the typical fan who goes to an NFL game,” Cruz continued. “And I gotta say it’s making people pissed off. What’s interesting is the backlash in a lot of instances, it seems that the right is not very good at boycotts. And so companies feel they can do this with impunity. This Bud Light issue is getting some real traction it seems to me. And the phrase, ‘Go woke, Go broke.’ Listen, I think this has gone beyond just Twitter to people saying, ‘You know what, there are other beers on the market.’”
Cruz said that he hopes that the boycotts of the company, which appear to be gaining some traction as the company has lost billions of dollars worth of market share, “serves as a warning to other companies.”
“Just stay out of politics. Just sell your damn beer,” Cruz added. “Like you don’t have to have a view on transexuals one way or the other. Like, why does a beer company need to get engaged on that? … But for Bud Light, it is hard to imagine the ad exec said, ‘This! This is really tapping into our demographic!'”
