BMW Forced To Explain Why Middle East Social Media Doesn’t Get Rainbowed-Up For Pride Month

BMW’s official corporate account on X said the quiet part out loud when someone dared to ask why the car company’s Middle East-facing logo had not been subjected to the same Pride-Month-rainbow-flag treatment as the logo seen in the United States: it wouldn’t be culturally acceptable there.

Libs of TikTok shared a series of screenshots showing several companies — including Cisco and BMW — that had adopted pride or rainbow-themed versions of their logos to display in the U.S. but had left their Middle East-facing logos alone.

“Every. Single. Year,” the caption read. “This will never not be funny.”

Every. Single. Year. This will never not be funny pic.twitter.com/BVj40itRxs

— Libs of TikTok (@libsoftiktok) June 2, 2024

But then someone asked BMW, “How come you don’t proudly display your logos pride colors on your middle east posts ???”

And the response, if a bit unexpected, was obvious: “This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects.”

This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects (4/4)

— BMW (@BMW) June 1, 2024

Critics quickly pointed out that if BMW as a corporation was serious about solidarity rather than just capitalizing on the market share driven by virtue signaling, the pride-themed logo would be on full display especially in places where it was not culturally accepted.

“BMW: When you wanna be stunning, but not brave,” Mary Katherine Ham posted.

BMW: When you wanna be stunning, but not brave. https://t.co/lgDdXt9OSi

— Mary Katharine Ham (@mkhammer) June 3, 2024

“‘We’re visibly pro-LGBT except where it’s unpopular to be visibly pro-LGBT’ sure is a thing to publicly admit to doing on your corporate social media account,” Noam Blum added.

“We’re visibly pro-LGBT except where it’s unpopular to be visibly pro-LGBT” sure is a thing to publicly admit to doing on your corporate social media account. https://t.co/ciEDBaCqwR

— Noam Blum (@neontaster) June 2, 2024

“Hey, LGB. BMW admits it uses you for profit and marketing. If it truly cared about gay rights it would change its logo in countries not friendly to gays,” Mary Chasten pointed out.

Hey, LGB. BMW admits it uses you for profit and marketing. If it truly cared about gay rights it would change its logo in countries not friendly to gays. https://t.co/E00Pebc6bR

— ⚾️ Mary #FlyTheW 🐻 (@mchastain81) June 2, 2024

“Wouldn’t it make more sense to display the logo where oppression against the LGBTQ+ community is highest? Otherwise, you’d just look patronising and as though you’re using our community for marketing purposes and not due to solidarity…” @TheVikingDane added.

Wouldn’t it make more sense to display the logo where oppression against the LGBTQ+ community is highest? Otherwise, you’d just look patronising and as though you’re using our community for marketing purposes and not due to solidarity… https://t.co/LA0dXE5ZPD pic.twitter.com/i7D7I6kUg0

— TheVikingDane (@TheVikingDane) June 2, 2024

“BMW admitting it only believes in what it considers to be human rights when it doesn’t offend the countries where human rights are actually on the line,” @sunnyright summed it up.

BMW admitting it only believes in what it considers to be human rights when it doesn’t offend the countries where human rights are actually on the line. https://t.co/eicGTO0icI

— Sunny (@sunnyright) June 2, 2024

Pat Sajak Opens Up About Leaving ‘Wheel Of Fortune’

TV host Pat Sajak finally opened up about leaving “Wheel of Fortune” after hosting the popular game show for more than 40 years.

During the 77-year-old game show host’s appearance on Monday on “Good Morning America,” the longtime host was interviewed by his daughter Maggie Sajak about why he felt it was time to step away from hosting the show. ‘American Idol’ alum Ryan Seacrest has been chosen to take over.

“I’ve always said this to you, you’ve heard me say this dozens of times, I’d rather leave a couple of years too early than a couple of years too late,” Sajak told his daughter.

“Could I still do it? Yeah, I think I could for a while,” he added. “There’s also some other things in life that we’d like to do, and I’m enjoying this last year. It’s been a great 40 years, and I’m looking forward to whatever’s ahead.”

When pressed by his daughter how it felt recently going into his final week of the show, Sajak admitted he was doing okay.

EXCLUSIVE: “Wheel of Fortune” host Pat Sajak opens up to his daughter about his final week of shows after a 41-season run: “It’s been a little bit wistful and all that, but I’m enjoying it and taking it all in and reflecting on the great run.” https://t.co/vvO8KemRba pic.twitter.com/HfpBrQ9zlD

— Good Morning America (@GMA) June 3, 2024

“You know, this was announced a long time ago, almost a year ago,” the host said. “So I’ve had time to sort of get used to it, and it’s been a little bit wistful and all that, but I’m enjoying it and taking it in and reflecting on a great run.”

“I do know that somewhere along the line we became more than a popular show, we became part of the popular culture, and more importantly, we became part of people’s lives,” he added. “And that’s been awfully gratifying.”

Last year, Sajak announced he was leaving the show, with cohost Vanna White — who first appeared alongside Sajak in 1982 — remaining on board.

“Well, the time has come. I’ve decided that our 41st season, which begins in September, will be my last,” Sajak wrote on June 12, 2023.

“It’s been a wonderful ride, and I’ll have more to say in the coming months,” he added. “Many thanks to you all. (If nothing else, it’ll keep the clickbait sites busy!)”

Shortly after the retirement announcement, his replacement was announced with media personality Seacrest confirming he’d been picked to succeed him, posting on X that he’s “truly humbled to be stepping into the footsteps of the legendary Pat Sajak.”

“I can say, along with the rest of America, that it’s been a privilege and pure joy to watch Pat and Vanna [White] on our television screens for an unprecedented 40 years, making us smile every night and feel right at home with them,” Seacrest added. “I can’t wait to continue the tradition of spinning the wheel and working alongside the great Vanna White.”

Sajak’s final episode will air Friday June 7, ABC News noted.

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