Anheuser-Busch heir Billy Busch slammed the company during an interview this week over the fallout that it has faced after it partnered with a highly controversial transgender influencer to promote the beer brand.
Busch appeared on Fox News with host Sean Hannity on Monday to discuss the fallout, which has included hundreds of millions of dollars in lost sales and billions of dollars of market cap being lost.
“I think my family, my ancestors would have rolled over in their grave,” Busch said in a video that was played at the start of the segment. “They were very patriotic, they loved this country and what it stood for. They believe the transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country, and people are allowed to do what they want. But it was never meant to be on a beer can and never meant to be pushed in people’s faces.”
Busch said that his family never would have gotten this political with the company and that “it’s not wise for a beer company to get into that game.”
“They are paying the price,” Busch said of the company. “And I think the company greatly miscalculated what they thought was being inclusive, but it really was divisive. I think my family was, they live by the motto, ‘Making friends is our business.’ And they believe that bringing people together, making it a sociable, fun, beer-drinking experience was the way to go. But you know, people that drink Bud Light, that drink beer, really don’t relate to that kind of advertising. And so it was it was a huge mistake.”
Busch said that the company needs to learn more about who its consumers are and needs to learn about America.
“This is a foreign company,” he added. “Learn what sells in America. Understand what the beer business is like and sell to those people in that way.”
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