Bud Light has continued its slide from its long-standing place as the top-selling beer in America in the aftermath of its partnership with transgender-identifying activist Dylan Mulvaney.

According to new numbers from NielsenIQ analyzed by Bump Williams consulting firm, the embattled beer brand again placed second to Mexican beer Modelo Especial, which is owned in North America by Constellation Brands. Anheuser-Busch owns Modelo Especial outside of North America.

The numbers show that Modelo Especial made up 8.4% of retail beer sales while Bud Light composed 7.3% of retail beer sales for the week ending June 3, CNBC reported. Bud Light sales fell 24.6% while Modelo Especial increased its sales by 10.2% compared to last year during that same time period, based on the data.

Previous reporting indicated that Bud Light first lost its top spot last month when Modelo Especial sold more than $35 million worth of beer over a four-week period in May.

“Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week,” Dave Williams, a consultant for Bump Williams, told CBS MoneyWatch at the time.

He added that the company would need to rebound over the summer to avoid further major losses.

“Companies invest a lot into being front and center and top of mind during this season as there is only so much floor space to allocate; consumer money to spend and beer occasions to fulfill,” he said. “And if a brand misses those opportunities, then that is almost impossible to fully recover that lost potential over the balance of the calendar year.”

Bud Light’s fall from the top spot comes after conservatives and others encouraged customers to boycott the beer after it partnered with Mulvaney, a man who identifies as a woman.

CLICK HERE TO GET THE DAILY WIRE APP

Bud Light has lost billions of dollars in market value following the partnership. According to numbers analyzed at the end of May, the beer brand lost an astounding $15.7 billion in market value.

Some analysts have predicted that the boycott seems like it will continue for the “foreseeable future.”

“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”

The family of a Michigan teenager who died by suicide in March of 2022 is speaking out about the dangers of social media “sextortion.” 

Jordan DeMay, 17, killed himself after a Nigerian man posing as a woman solicited nude photos from the teen and allegedly threatened to share them online if he didn’t receive $1,000. The suspect — 22-year-old Samuel Ogoshi of Lagos, Nigeria — was one of three suspects arrested earlier this month for allegedly hacking Instagram accounts to sexually extort victims like DeMay, Fox News reported. 

“My son was smart. He was a good student. He was a great athlete,” Jordan’s father, John DeMay, told Fox News. “Someone came to his bedroom at 3 in the morning and murdered him through Instagram when we were all sleeping at night, and we had zero chance to stop it.”

DeMay, a senior who played football at Marquette Senior High School in Michigan’s upper peninsula, began chatting with someone on Instagram who he thought was a woman. While the account was real, it was allegedly hacked by Ogoshi and used to extort young men and boys into sending nude photos of themselves. DeMay sent an explicit photo of himself to the account, and Ogoshi used the images as leverage to demand money, according to the FBI. 

“All you’ve to do is cooperate with me and I won’t expose you,” a message to DeMay said. 

“I can send this nudes [sic] to everyone and also send your nudes Until it goes viral,” Ogoshi reportedly wrote. “Just pay me rn [right now], and I won’t expose you.”

The extortioner requested $1,000, and DeMay sent him $300, but Ogoshi allegedly threatened to send the photo to DeMay’s family if he didn’t send him more money. DeMay then told Ogoshi he was going to kill himself. 

“Good. Do that fast. Or I’ll make you do it. I swear to God,” Ogoshi allegedly replied. 

CLICK HERE TO GET THE DAILYWIRE+ APP

Ogoshi was charged by federal authorities with four counts, including attempted sexual exploitation of a minor resulting in death and conspiracy to sexually exploit minors by causing the minors to produce child pornographic images, NBC TV6 reported. Ogoshi faces a maximum sentence of life in prison and a statutory mandatory minimum of 30 years in prison. 

“Sextortion is a horrible crime that can leave especially younger victims feeling ashamed with nowhere to turn,” said U.S. Attorney Mark Totten. “My heart goes out to the family of Jordan DeMay. Nothing can bring Jordan back, but my office is committed to securing justice and, alongside Jordan’s family, sending an urgent warning so others can protect themselves and their families. We will travel the world to hold the perpetrators of these crimes accountable.”

DeMay’s father John said that he stopped monitoring Jordan’s social media use as much as he used to because the teen was almost an adult. 

“Jordan is such a rare case. I mean, he was a few weeks away from being 18 years old,” John said. “We didn’t, I didn’t monitor social media anymore.”

John added if he had the chance, he would tell Jordan “every single day” that sexual extortion isn’t the end of life. 

“[Kids] have to just understand that this isn’t the end of whatever they think is their life, because it’s not,” John said.