Bud Light, Budweiser Release Camo, Harley Davidson Limited Edition Cans As Sales Continue To Plummet

Anheuser-Busch will launch camouflage and motorcycle-themed beer can redesigns for Bud Light and Budweiser as the multinational conglomerate reels from its recent partnership with self-identified transgender social media influencer Dylan Mulvaney.

One unnamed executive from the company informed the New York Post on Tuesday that the firm will produce a camouflage Bud Light can as part of an initiative that offers educational scholarships to family members of fallen American military service members and first responders. “It’s an aluminum bottle,” the source told the outlet. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”

Budweiser, another brand owned by Anheuser-Busch, shared two images on Tuesday and Wednesday of a limited edition beer can featuring patterns inspired by motorcycle manufacturer Harley-Davidson. One of the posts announced that the product will be available in stores nationwide.

Bud Light garnered backlash last month when executives sent Mulvaney, a man who claims to be a woman and documented his purported gender transition online, a custom beer can bearing his image. Executives have downplayed the extent of the partnership and even hired veteran Republican lobbyists in efforts to win back conservatives who once consumed the brew.

Recent data from Bump Williams Consulting and NielsenIQ indicate that sales for Bud Light declined 23.6% in the week ended May 6 in comparison to the same period last year, a more severe outcome than the 23.3% decline witnessed for the week ended April 29.

Budweiser sales have respectively fallen 11.4% and 9.7% in the weeks that ended April 29 and May 6, Michelob Ultra sales have declined 4.3% and 2.9%, and Natural Light sales have declined 5.2% and 2.5%. Bump Williams, the chief executive of the consulting firm, told the New York Post that the sales hit for Bud Light has “started to settle” in the negative 20% range and contended that the typical drinker is merely “waiting for a genuine and sincere apology.”

Anheuser-Busch nevertheless appears to have offended those on both ends of the political spectrum: beyond the conservative backlash, leftists threatened to launch additional boycotts after the firm backed away from Mulvaney. Proponents of the LGBTQ movement were likewise not impressed by the camouflage redesign: Pink News, an outlet that adheres to the ideology, asserted that the new campaign was only meant to appease “fragile bigots.”

Anheuser-Busch may soon be mired in controversy alongside Miller Lite, which sponsored an expletive-filled advertisement that slammed the beverage industry’s past marketing campaigns which revolved around objectifying women, instead promising to donate fertilizer so that female brewers could grow hops. After social media users vented frustration over the advertisement and the brand’s nods to intersectionality, a spokesperson for Molson Coors, the multinational firm which owns Miller Lite, told media outlets that customers should “appreciate the humor” of the advertisement and insisted that nothing in the campaign should be seen as controversial.

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Molson Coors and Anheuser-Busch each endorse transgender ideology, but commit in their sustainability reports to improve female career prospects. The Daily Wire asked Molson Coors how the company defines the word “woman,” but has not received a response.

Musk: We Need ‘A Normal Human Being As President,’ 2020 Election Not ‘Stolen,’ Very Little Voter Fraud

Twitter owner Elon Musk addressed a variety of issues related to U.S. politics during an interview this week, saying he believes that President Joe Biden legitimately won the 2020 election, and that while there was likely some fraud, it was minimal and made no impact on the outcome.

Musk made the remarks during an interview with CNBC’s David Faber when Faber asked if he believed that the 2020 election was stolen, to which he responded that he believes Biden won and that “I don’t think it was a stolen election.”

“I wish we could have just a normal human being as president. That’s what I want,” he said. “I think if we could, you know, there’s that old saying of like, we’re better off being run by people picked at random from the phonebook than the faculty of Harvard. I don’t know who said that, but someone very wise. And I would say if we could do that for the president, that would be great.”

When asked if he was happy with Biden’s presidency, Musk responded, “Don’t we all just want a normal human being to be president?”

Musk said the top thing for him is someone who shows executive competence.

“Somebody’s executive ability is underrated. Since the president is effectively the Chief Executive Officer of the country. It actually matters if they’re a good executive officer,” he said. “It’s not simply a matter of do they share your beliefs, but are they good at getting things done? There’s a lot of decisions that need to be made every day. Many of them are unrelated to moral beliefs. And you just want a good executive [because] they’re CEO of America.”

On the issue of voter fraud, Musk said, “If somebody’s gonna say that there’s never any election fraud anywhere, this is obviously also false.”

“If 100 million people vote, the probability that the fraud is zero is zero. There’s gonna be a little,” Musk said. “I think it’s important to say like that in any given election, even if you try your hardest, if you got 100 million votes, there’s gonna be some amount of fraud that is not zero. And that it’s important to acknowledge that without saying that the fraud was of sufficient magnitude to change the outcome. So, my opinion would be that there was some, there was some small amount of fraud, but it was not enough to change the outcome.”

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When asked if some of his tweets perhaps give credence to conspiracy theories, Musk responded, “Well, yes, but I mean, honestly, you know, some of these conspiracy theories have turned out to be true.”

When asked for an example of a conspiracy theory that turned out to be true, Musk responded: “The Hunter Biden laptop.”

“That was a pretty big deal. There was Twitter and others engaged in active suppression of information that was relevant to the public,” he said. “That’s a terrible thing that happened. That’s like an interference.”

WATCH:

"Do I believe Biden won? Yes, I believe he won," Elon Musk said Tuesday when asked about the 2020 presidential election, but he added that he wishes "we could have just a normal human being as president." https://t.co/1lqWEJEvNr pic.twitter.com/50dkAdL3kw

— CNBC (@CNBC) May 16, 2023

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