Budweiser was criticized by social media users over a Fourth of July message the company posted Tuesday.

In the 30-second ad, F-16 pilot Lt. Col. Dan Rooney provides a voiceover promoting the partnership between the beer brand and Rooney’s educational scholarship program, Folds of Honor. It comes amid a massive backlash against Bud Light, which is owned by the same parent company as Budweiser, over its partnership with transgender activist Dylan Mulvaney.

“Budweiser has believed in Folds of Honor for 13 years,” Rooney said in the voice over. “Today, we honor our veterans and the 44,000 scholarships awarded to their families. … Service never stops, and neither will we.”

To all who protect America’s freedom, This Bud’s For You.

This July 4th, we're proud to work with @FoldsofHonor to help military families today, and every day. pic.twitter.com/RUO1PbMeMj

— Budweiser (@budweiserusa) July 4, 2023

The tweet from the company read, “To all who protect America’s freedom, This Bud’s For You. This July 4th, we’re proud to work with [Folds of Honor] to help military families today, and every day.”

Online commenters were quick to blast the company, with some accusing it of using dead soldiers to try to rehabilitate its image after the Mulvaney fiasco.

“Using dead soldiers to try to dig back from sponsoring child drag shows and misogyny is beyond disgusting,” one social media user wrote.

Another person tweeted, “Too late, Budweiser. Too late.”

While another added,”You’re ruined.”

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There were also numerous comments from online users suggesting what the company needed to do was “Apologize.”

“Don’t understand how Budweiser just doesn’t come forward and apologize to all of us for their huge mistakes and make it right! ” one person wrote. “Maybe they would start selling a few beers. The Ad looks great but will not make up for their mess!

Another added, “Folds of Honor needs to find a new partner asap. Partnering with woke globalists is hurting a good cause.”

The ad was posted on YouTube too, and comments there were just as critical toward the beer company.

“No one actually serving, or who probably serves, wants anything to do with this morally bankrupt company,” one person wrote.

“It’s not a boycott, it’s banishment,” another added.

While another commented, “Bud’s determined to drag every past connection down with them. Wouldn’t it be better to apologize, fire those responsible, and start on mending…No? You sure about that, Bud? OK, then, carry on…just continue to ignore your customer base.”

Related: Awkwardness On Tap For Bud Light’s Parent Company As It Accepts Prestigious Award

A group of four thieves crashed a vehicle into a jewelry store in La Verne, California, before taking off with hundreds of thousands of dollars in merchandise — and it was all caught on a surveillance camera. 

The smash-and-grab occurred around noon on Saturday, when the thieves slammed a white car through Rodeo Jewelers’ front glass window. After driving into the business, four men jumped out of the automobile and began smashing display cases and stuffing jewelry into bags. Police said the thieves stole around $300,000 worth of jewelry, ABC 7 reported. The store is located in a busy strip mall about 30 miles east of Los Angeles.

The video shows one of the thieves attacking the store owner with a chair before the owner and another worker appear to run out of the building. The thieves climbed over the roof of the vehicle they drove into the store to escape. They proceeded to get into a black Nissan Altima parked nearby before driving away. The store’s owner said he required seven stitches after being attacked.

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“It tends me to believe that there’s been other crimes committed that maybe aren’t exactly like this, but they’ve sort of tested tactics,” said La Verne Police Department Lt. Cory Leeper. “They are getting more and more brazen.”

George Gascon — the district attorney in Los Angeles County, where La Verne is located — has been heavily criticized for his soft-on-crime policies putting residents at risk, and has survived two attempts to recall him from his elected position.

A few days before the raid on the jewelry store in La Verne, three men wearing ski masks and holding hammers smashed their way into jewelry cases at another store just a few miles away, according to ABC 7. Investigators are still trying to determine if the two smash-and-grabs are connected, and the La Verne Police Department is asking anyone with more information about the robberies to contact them. 

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