President Joe Biden made it official early Tuesday: He will run for reelection in 2024, despite the fact that he would be 86 at the end of a second term in the White House.

Biden has widely been expected to announce the bid, even though his first term has been plagued by foreign and domestic policy missteps and an approval rating stuck in the low 40-percent range. He made the announcement in a video shot earlier this month at his Rehoboth Beach, Delaware, vacation home.

“Joe and Kamala are running for reelection, and we need your help to spread the word. Share this video with your friends!” the video announced.

Biden already faces a primary challenge from Robert F. Kennedy Jr., and there have been rumors that California Governor Gavin Newsom and West Virginia Sen. Joe Manchin could enter the race. However, the Democratic National Committee has already declared it will not sponsor in debates and that it is fully behind Biden.

Biden is scheduled to meet with key donors on Friday. His campaign message is likely to emphasize his “Build Back Better” Infrastructure plan and his response to the COVID pandemic.

The Republican field could expand, but as it shapes up now, Biden is likely to face a rematch with former President Trump, who leads by a wide margin in polls. Florida Governor Ron DeSantis is expected to announce his bid in the coming weeks and could pose a challenge to Trump.

At 80, Biden is already the oldest president in history. He moves stiffly, takes a record amount of vacation time, and often loses his train of thought while speaking in public. Should he win reelection, he will be 86 when he leaves office in January 2029.

A recent Associated Press-NORC Center for Public Affairs Research poll showed that just a quarter of Americans want Biden to run again, including less than half of Democrats. Biden’s approval rating is 43% in the Real Clear Politics polling average.

Major corporations and businesses are sending out emails offering a chance to “opt out” of Mother’s Day-related communications.

In a viral thread posted Sunday, Twitter account Arizona Informer posted more than a dozen screenshots from businesses sending Mother’s Day opt-out offers, noting the similar language used in the emails and equating the trend with anti-family activism.

“Something very strange is happening with Big Corporations,” Arizona Informer captioned the thread. “Out of nowhere, [Kroger]-owned [Fry’s Food Store], [Kay Jewelers], [Hallmark], and now [DoorDash] have all sent ‘Opt out of #MothersDay‘ emails to their customer base.”

“This is not organic,” the account charged. “This reeks of anti-family activists.”

Something very strange is happening with Big Corporations. Out of nowhere, @kroger owned @FrysFoodStores, @KayJewelers, @Hallmark, and now @DoorDash have all sent "Opt out of #MothersDay" emails to their customer base. This is not organic.

This reeks of anti-family activists. pic.twitter.com/4pkKqGUooW

— Arizona Informer (@AZInformer) April 23, 2023

“We understand that Mother’s Day may be a difficult time for some,” a message from DoorDash said, adding an option to be “removed from additional emails and push notifications” relating to the holiday.

A message from Kay Jewelers said, “We know Mother’s Day can be a challenging time, which is why we want to know if you’d rather not receive Mother’s Day related emails.”

“With Mother’s Day coming up, we understand this can be a difficult time of year for some,” read a similar email from Nespresso. “If you would like to opt out of Mothers Day emails, you can simply click below.”

@Nespresso as well pic.twitter.com/ipnzYCwxMf

— Arizona Informer (@AZInformer) April 23, 2023

Levis, Ancestry, MAC cosmetics, Stitch Fix, BuyBuyBaby, Etsy, and Cartier were some of the other companies included in the thread.

One commenter noted, “It’s really weird how they’re all doing this in unison.”

“That’s how you know it’s not organic. Similar language. Like a template that was passed around,” Arizona Informer responded.

The Twitter thread has been viewed more than 1 million times since Sunday. But not everyone is in agreement that the message is anti-family or coordinated.

One commenter disagreed that the timing of the messages was weird, noting that the emails would come out at the same time: around Mother’s Day. Others said it was merely the corporations being sensitive to people who might have lost a parent, or toward women who are having difficulty conceiving or have suffered a miscarriage.

Still, it’s widely known that sex and gender have been targeted by activists pushing radical gender theory in recent years. Women and girls have had their spaces and sports infiltrated by males claiming to identify as females, and biological women have routinely been reduced down to “person with a uterus, birthing person, or person who menstruates.”

Related: Sorry, Ladies! Mother’s Day Is Going Gender Neutral