Former Anheuser-Busch executive Anson Frericks said Sunday that the company’s move to partner the iconic Bud Light brand with trans-identifying influencer Dylan Mulvaney had been “the wrong bet to make.”

Frericks made the comment during a Sunday morning appearance on “Fox & Friends,” where he told weekend host Will Cain that the company was quite literally betting its future on Bud Light drinkers forgetting that this deal had ever been struck.

Cain posed the question directly, asking whether Frericks believed the company was just hoping to quietly ride out the controversy, betting that their target audience and loyal customers would eventually ignore the partnership and come back.

“That’s the bet they’re making. I think that’s the wrong bet to make,” Frericks said, going on to suggest that instead of just hoping people would forget, the company should instead steer in the direction the people appear to want them to go.

“I think now is the time to go back and, for companies like Anheuser-Busch, to say that, ‘Hey, moving forward for brands like Bud Light, we’re not going to be political. We’re not going to get involved in the environmental social governance movement because that’s not what the customer wants,'” he said.

“What the customer wants with Bud Light is they want to have things that bring us together. They want humor. They want the ‘Dilly Dilly’ guys. They want football. They want the things that bind us together as co-equal citizens here, not necessarily having Bud Light get involved in political controversies that tear us apart. Heck, this is one of the most apolitical brands out there, shared by Democrats and Republicans alike,” he added.

Frericks explained that a number of prominent companies were falling into the same trap, choosing to be loyal to political activist groups and use their advertising to promote their companies’ implementation of Environmental Social Governance (ESG) policies rather than to appeal to potential customers or even their own shareholders.

“Uunfortunately, when you try to be everything to everyone, you end up being accountable to no one,” he said.

Facing backlash over the Bud Light/Dylan Mulvaney partnership, Anheuser-Busch has announced a staffing shake-up — which included sending Bud Light marketing VP Alissa Heinerscheid on a leave of absence. A spokesperson explained that the move was designed to ensure that “senior marketers are more closely connected to every aspect of our brand’s activities.”

Actress Elizabeth Olsen made it clear that when it came to doing her own film stunts as Marvel’s Scarlet Witch, she had been there and done that — and she’d be just fine with not doing it again.

Olsen made the comments during a recent appearance on “The Late Show with Stephen Colbert,” and she told the host that while she understood why some actors really loved doing their own stunt work, she did not count herself among them.

WATCH;

Colbert prompted the discussion on stunts by recalling a story he’d heard about how Olsen had to do multiple takes of certain wire stunts because she could not stop laughing.

“Your stomach leaves you. It’s like, I guess, the joy people get on roller coasters, which I don’t get, but people love that feeling… I’ve definitely recovered from my giddiness,” Olsen replied. “Sometimes I’m just like, ‘Okay, how many more of these do you want? I can do this all day’ kind of thing. But sometimes I get a little freaked out.”

Olsen went on to explain that at the end of the day, she felt like it would be better for her stunt double to do those sequences.

“There is one in ‘Doctor Strange in the Multiverse of Madness’ where I had to be dropped from 30 feet up and land. They wanted to drop me pretty quickly so that it looked like it had an impact, but I kept landing like Peter Pan, kind of like fencing? I was like, ‘Just use the double. This is so ridiculous — there is a double for a reason. Like, face replace …’ They do it all the time. And they used it,” she continued.

Olsen, whose Scarlet Witch went dark in the latest “Doctor Strange” film, said that she had done a lot of her own stunts for that movie and was ready to give up on taking them on herself: “It’s a waste of everyone’s time because a stunt double does it so much better.”