The Straight Hate On Bud Light Is Real And These Sales Numbers Show It

For nearly as long as it has existed, Budweiser has been America’s beer. Its ad campaign has always revolved around that: baseball, NASCAR, the weekend cookout, bros just bro-ing out.

But that was then. Budweiser, first brewed in 1876, is now owned by the Belgian company AB InBev. And Bud Light Vice President of Marketing Alissa Heinerscheid has declared the brand’s past marketing efforts as “out of touch” and “fratty.”

“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” Heinerscheid said.

Her comments were made before it was revealed to the public that Bud Light decided to partner with transgender “influencer” Dylan Mulvaney, a biological male. Mulvaney recently marked one full year in transition, so Bud Light celebrated the occasion by creating a can with Mulvaney’s face on it.

Well, you might think, “Who cares?” But it turns out there was an incredible blowback from the craven move to cash in on the ever-growing “look-at-me-I’m-tolerant!” campaign. Consumers across the U.S. revolted against Bud Light, according to bar owners and beer-industry experts around the country.

“I think society flexes its muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told Fox Business. “In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”

Therein lies the irony. Beer has long been a more macho drink. Women can, of course, drink it, but beer has been associated with men standing around, talking sports and punching each other. Now, before you move to cancel me, that’s just how it has been. I didn’t make it happen. Women have a nice glass of pinot grigio, men hork down a Bud, which happens to be the nation’s top-selling beer brand.

But hoo boy, did men bail on Bud Light. Fitter said sales of Anheuser-Busch bottled products dropped 30% over the past week, while draft beer plunged 50%.

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It wasn’t just Case & Bucks that saw sales of Bud plummet. Brewhouse owner Alex Kesaris told Fox that 80% of Bud Light drinkers ordered something else this week, “while the 20% who did order the beer ‘weren’t on social media and hadn’t heard yet.'”

A national beer-industry analyst told Fox Business that Bud Light’s move was a “bad decision” that defied “virtually every rule in building brands and marketing.”

The analyst cited a scenario in Texas, where Bud Light has long sponsored a weekly dart league that draws more than 100 players every Thursday. The bar usually blows through three kegs of Bud Light at the event — nearly 500 12-ounce glasses.

This week, the bar sold only four bottles of Bud Light.

But there was more than just anecdotal evidence.  Anheuser-Busch (AB) distributors placed fewer orders of Bud Light after it launched its gender propaganda, according to a Beer Business Daily report reviewed by Fox News.

“We reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the popular beer industry trade publication wrote. “It appears likely Bud Light took a volume hit in some markets over the holiday weekend.”

“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen,” the publication wrote.

Oh, it’ll last.

The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.

Joseph Curl has covered politics for 35 years, including 12 years as White House correspondent for a national newspaper. He was also the a.m. editor of the Drudge Report for four years. Send tips to This email address is being protected from spambots. You need JavaScript enabled to view it. and follow him on Twitter @josephcurl.

Harry Potter To Get Series Reboot — And Trans Activists Are Already Planning Boycott

“Harry Potter” author J.K. Rowling is reportedly in talks with Warner Bros. Discovery to create a seven-season series based on her books – and trans activists are already planning their boycotts.

No deal has yet been reached, but according to a report from the U.K. publication Metro, the proposed series would air on HBO Max and would dedicate one season to each of the seven books — and Rowling would be involved in the process, likely as a producer.

But critics of Rowling’s personal views on sex and gender — namely that biological sex has value and that biological females should be allowed protected spaces where biological males regardless of their gender identities are not allowed — have already promised to avoid the series altogether.

Wizarding News (@HPANA), an outlet that began in 2002 to report on all things related to Harry Potter and now claims to report on the “demise of J.K. Rowling’s legacy,” dug up a tweet from a year earlier in which they “warned” Warner Bros. about the possible repercussions of working with Rowling in the future.

“Warner Bros. Discovery is officially on notice. If they pursue a continued relationship with JK Rowling, we will continue calling for a boycott of their franchise,” the tweet from May of 2022 read. “You’d have thought the embarrassing failure of Fantastic Beasts would be the end of it, but they want more pain.”

If they buy out Rowling and let other creative forces develop new content, that might work.

But anything that includes JK Rowling in any role whatsoever is a nonstarter. She must be fully excised, and the taint of her bigotry must be far, far away.

This email address is being protected from spambots. You need JavaScript enabled to view it. (@HPANA) May 21, 2022

They went on to say that they might tolerate a new Harry Potter series if Rowling were bought out and left out of the creative process entirely, adding, “But anything that includes JK Rowling in any role whatsoever is a nonstarter. She must be fully excised, and the taint of her bigotry must be far, far away.”

They brought that tweet back last week as news of a possible deal began to circulate, adding, “Hey @wbd @warnerbros you were already warned about this! Any new Harry Potter TV show made with or by JK Rowling will be met with loud and constant protest. It will not be pleasant, and all of it will be leaked ahead of release anyways,” they warned again.

… and that was *before* JK Rowling defended the leader of a Nazi-supported anti-trans hate rally.

Any purposeful association or relationship with her now is tainted by the fact that she won't disavow this woman.#HarryPotter #JKRvsLGBTQhttps://t.co/Q8sz4WxXZj

This email address is being protected from spambots. You need JavaScript enabled to view it. (@HPANA) April 4, 2023

Rowling also faced threats of boycotts over the recently released Hogwarts Legacy video game — and some critics even refused to review the game entirely because they opposed her views.

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