Gun control activists are ramping up spending to elect presumptive Democratic nominee Kamala Harris president and help Democrats capture the House of Representatives in November. 

GIFFORDS, a gun violence prevention group founded by former Congresswoman Gabrielle Giffords, on Friday announced a $15 million campaign targeting battleground state voters. The ad buy is for television, digital advertising and direct mail, as well as for sending Giffords and surrogates to stump for Harris and down-ballot candidates who support tougher gun laws. 

"With just over 100 days until election day, GIFFORDS will redouble its efforts to support champions who are committed to saving lives — including ensuring that Vice President Kamala Harris becomes the next president of the United States," said Emma Brown, executive director for GIFFORDS.

The multi-million dollar campaign will focus on swing states like Michigan and Arizona for the presidential election, and swing congressional districts in California and New York, which could determine control of the House of Representatives next year, NBC News first reported.

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"Across the country, Americans are crystal clear: they want elected leaders who stand up to the gun lobby and put public safety first," said Brown.

GIFFORDS pointed to internal polling conducted in June that found 70% of American voters in battleground districts are "extremely" or "very" concerned about gun violence. The group argues that key groups of voters — particularly women, Latino and Black Americans — strongly support tougher gun laws and will make the difference in close races if motivated to get to the polls.

"This year is critically important, and we look forward to supporting allies committed to preventing gun violence at every level of government — from the state legislative level to Congress, and giving Vice President Harris effective governing partners when she wins in November," Brown said. 

A Fox News poll conducted in June found that 45% of Americans ranked guns as an "extremely important" issue, making it the 7th most "extremely important" to voters out of a list of 10 issues. The highest-ranked issues were "Future of American democracy" (68%), "Economy" (66%) and "Stability and normalcy" (58%). 

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Erich Pratt, the senior vice president for Gun Owners of America, a Second Amendment group, cast doubt on the contention that gun control is a motivating issue for large swathes of voters.

"It’s undeniable that the policies of Kamala Harris and this administration are responsible for the crime crisis our nation currently faces. Threatened confiscation of common self-defense firearms, coupled with soft on crime officials at the state and local levels in major urban centers across the country, have not helped Americans feel safe," Pratt told Fox News Digital in a statement. 

"If groups like GIFFORDS really cared about reducing violence, they’d be urging Harris, a former prosecutor herself, to mobilize U.S. attorneys offices against violent criminals. But instead, they would prefer to push unconstitutional disarmament that leaves everyday Americans defenseless. That won’t play well with swing state voters."

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Gabrielle Giffords, a former Democratic representative from Arizona, was grievously wounded in a 2011 assassination attempt when a gunman shot her in the head at an event in her district. The former congresswoman co-founded her eponymous group a decade ago to "end the gun lobby's stranglehold on our political system," according to the GIFFORDS website. 

Her husband is Sen. Mark Kelly, D-Ariz., who is reportedly one of the top contenders to be Harris' running mate. 

Giffords appeared at an event for Harris on Thursday at the Salt & Light church in Pennsylvania, where she met with community activists in Philadelphia. The predominantly Black neighborhood where she spoke has been impacted by gun violence, including an incident last weekend in which three people were killed and at least six others wounded. 

Giffords spoke briefly about her long recovery from the shooting in 2011, which killed six people during a meeting with constituents at a Tucson grocery store. Harris’ other surrogates, including Pennsylvania House Speaker Joanna McClinton, framed the November presidential contest as a choice between Harris, who would sign a ban on assault weapons, and more gun violence under Republican Donald Trump, who gun-rights groups back.

"We are overwhelmed with violence all across America from rural Pennsylvania to inner city neighborhoods like where we are today," McClinton said. "We as voters can make a decision on having a more violent United States or safer communities in every part of America."

Both Giffords and McClinton, an ally to Gov. Josh Shapiro, who is also under consideration for the Democratic vice presidential nomination — dodged questions about the veepstakes. Giffords aides told the Associated Press the event had long been planned before President Biden dropped out and endorsed Harris for his job, and certainly before her husband emerged as a potential candidate to run on the 2024 ticket. 

The Associated Press contributed to this report.

A federal judge on Friday permanently blocked part of Florida's "Stop Woke Act" that was pushed by Republican Gov. Ron DeSantis and other GOP lawmakers to ban critical race theory training in the workplace and in education.

Chief U.S. District Judge Mark Walker granted a permanent injunction against the part of the law that prohibited race-related training in private workplaces, ruling that the 2022 law violated the First Amendment.

The "Stop Wrongs To Our Kids and Employees Act," otherwise known as the "Stop WOKE Act," sought to ban teachings or business practices that tell individuals that members of one ethnic group are inherently racist and should feel guilty of past actions committed by people of that ethnic group. 

It also prohibits pushing the idea that a person was either privileged or oppressed based on their race or gender. The law further bars the notion that discrimination is acceptable to achieve diversity.

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It said a mandated training program or other activity that "espouses, promotes, advances, inculcates, or compels such individual (an employee) to believe any of the following concepts constitutes discrimination based on race, color, sex, or national origin," citing eight race-related concepts.

"[This is] a powerful reminder that the First Amendment cannot be warped to serve the interests of elected officials," read a statement from counsel Shalini Goel Agarwal of Protect Democracy, which represented the plaintiffs in this case.

The portion of the law focused on education is unaffected by the ruling.

DeSantis has often referred to the law when saying that Florida was where "woke goes to die."

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Walker previously issued a preliminary injunction in 2022 when he ruled the workplace portion of the law unconstitutional on First Amendment grounds, and the 11th U.S. Circuit Court of Appeals upheld that ruling in March.

Separately, Walker has also issued a preliminary injunction against the part of the law that would restrict how race-related concepts can be taught in Florida's colleges and universities, according to Fox 35. An appeals court panel held a hearing in that case last month.

The Associated Press contributed to this report.