Billy Busch, the heir to the Anheuser-Busch dynasty, said Bud Light must do something "drastic" to turn its brand around. Busch told "Fox & Friends" Friday that he intends to buy the beer brand back, calling it a "win-win" for InBev and his family. He proposed the move as "really the only way out" for the brewing conglomerate following months of backlash and tanking sales following an ad campaign with trans influencer Dylan Mulvaney.

BUD LIGHT’S ISSUES ‘CONNECTING WITH MIDDLE AMERICA’ COULD HAVE BEEN AVOIDED, BEER INDUSTRY GURU SAYS

BILLY BUSCH: I wrote the book Family Reins. And in the book, I explain how hard my family worked, my ancestors worked to build the company, to build a beer dynasty and to build the brands. They took it through Prohibition. They took it through the world wars. They always put America first. It's just tough to see this great brand that has been America's beer for all these years go downhill at this point. I think really the only way that InBev is going to be able to get out of this trouble that they're in is to do something drastic. And they may actually need to sell the Budweiser family brand to get out of this situation. And what better way could they sell it? I think it would be a win-win situation for both of us, for my family and for InBev if they sold it back to us. And we could really bring the values back that Budweiser and Bud Light were built on. 

ANHEUSER-BUSCH FAMILY HEIR VOLUNTEERS TO BUY BACK COMPANY FROM CURRENT OWNERS: 'MAKE THAT BRAND GREAT AGAIN'

Anheuser-Busch has endured a major boycott in the last five months for making trans woman Dylan Mulvaney one of Bud Light’s spokespeople. 

In the time since Anheuser-Busch’s marketing blunder, the company has lost billions in revenue, seen its market value plummet and become a topic of mockery for many of its former consumer base.

Speaking of his family members in the business, Busch told OutKick, "They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out. Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days, in the '80s."

Busch slammed Anheuser-Busch InBev for hiring the woke marketing students that led to the current Bud Light debacle. He stated, "When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you’re making a big mistake."

He added, "You need to go out there and understand who your core customer is."

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Fox News' Gabriel Hays contributed to this report. 

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The U.S. women's national team will soon have to find a new general manager. Former soccer player and current USWNT executive Kate Markgraf is set to step down for her general manager role at the end of August, the U.S. Soccer Federation confirmed.

Markgraf expressed pride for what she was able to achieve during her tenure and was confident the USWNT will continue to succeed after she leaves.

"I am proud of the foundation we have built, and even more proud of the character and commitment demonstrated by our players as they represent the United States on and off the field," Markgraf said in a statement. "I look forward to supporting all of our programs and have every confidence that we will maintain our standards of excellence moving forward."

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Markgraf was appointed to the post following the 2019 Women’s World Cup. She oversaw the search for a new coach following Jill Ellis' exit.

USWNT COACH VLATKO ANDONOVSKI STEPS DOWN FOLLOWING SHOCKING WOMEN'S WORLD CUP EXIT: REPORTS

Vlatko Andonovski took over after two-time World Cup-winning coach Jill Ellis' exit. He stepped down earlier this week following the upset loss in the Round of 16. The shocking defeat marked the U.S. women's earliest departure from the tournament.

Andonovski received a significant amount of criticism during the World Cup over the timing of substations and his overall tactical strategy.

Markgraf appeared in 201 games during a playing career that spanned 12 years. She was a starter on the 1999 team that won the World Cup at the Rose Bowl, and also was part of the 2003 and 2007 World Cup teams. She was a member of three Olympic teams.

She played club soccer for the Boston Breakers of the WUSA and the Chicago Red Stars of the WPS. Following her retirement, she pursued a pair of master’s degrees and worked as a broadcaster.

Markgraf was recently inducted into the National Soccer Hall of Fame.

The Associated Press contributed to this report.