Ad exec doesn't see how Bud Light recovers from sales crash: Americans 'spoke with their pocketbooks'

After Americans "spoke with their wallets" against Bud Light in response to the beermaker's partnership with transgender influencer Dylan Mulvaney, one advertising industry executive believes this is an example of why consumers are tired of politics being pushed on them by companies. 

Mosaic Advertising Owner Tim Cramer joined "Fox & Friends" to discuss how American consumers are done with politics and wokeness pushed by brands. 

"We're seeing one of the first casualties of the new economy, the "Bidenomics," diversity and equity and inclusion. We call them the deadheads, D-E-D, diversity equity, we drop off the inclusion, but we call them deadheads because everything that they touch, Trump says it best, I think … it turns to crap. And that's what we're seeing here."

Cramer said it cost Anheuser-Busch big when they incorporated woke politics into their advertising.

"It cost Anheuser-Busch, it cost InBev $27 billion in market cap and a $400 million loss in real revenue to realize that people just want to drink their beer without a debate. … And they do not want to have a message shoved down their throat."

Cramer said Americans used their pocketbooks to send a clear message to brands and argued consumers are becoming increasingly frustrated by politics.

"The way that they can speak is if they can't go to the streets and rant and rave in the streets, then they'll do it with their pocketbook, They'll do with their wallet. And that's exactly what they've done here."

"We've seen this coming for years. We stopped working with liberal woke companies starting back in 2009. And by 2014 we had in fact, on our website, started saying we only work with conservative brands because we saw where there was this was going, and we saw it as a loser back in 2009. I don't see how they get out of this," said Cramer.

Anheuser-Busch InBev recently announced that it laid off hundreds of workers.

Brendan Whitworth, CEO of Anheuser-Busch, the world’s largest brewer, said the company did not make the decision to cut staff "lightly" but was prioritizing its "future long-term success," The Wall Street Journal reported.

"While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success," Anheuser-Busch said. "These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone."

Whitworth clarified the layoffs included corporate and marketing roles at U.S. offices in St. Louis, New York and Los Angeles. It did not impact brewery and warehouse staff, the company said.

Fox Business' Lawrence Richard contributed to this report.

On this day in history, August 5, 1962, Marilyn Monroe is found dead in Los Angeles

Iconic Hollywood movie star Marilyn Monroe was found dead in her Los Angeles home at age 36 on this day in history, August 5, 1962. 

The actress was discovered face down and lying nude on her bed holding a telephone in one hand, according to History.com. 

Scattered throughout her room were empty pill bottles; the medication reportedly was prescribed to treat her depression, the same source recounted.

ON THIS DAY IN HISTORY, AUGUST 4, 1892, LIZZIE BORDEN'S FATHER AND STEPMOTHER ARE MURDERED IN MASSACHUSETTS

A brief investigation after her death resulted in conclusions by the Los Angeles police that Monroe’s cause of death was suicide.

The report said Monroe’s death was "caused by a self-administered overdose of sedative drugs and that the mode of death is probable suicide," according to multiple sources.

The coroner's report also provided more insight into Monroe’s mental state at the time.

"Miss Monroe had suffered from psychiatric disturbance for a long time ... Mood changes were abrupt and unpredictable," Newsweek reported. 

"Among symptoms of disorganization, sleep disturbance was prominent, for which she had been taking sedative drugs for many years."

The same report continued: "Miss Monroe had often expressed wishes to give up, to withdraw, and even to die. On more than one occasion in the past, she had made a suicide attempt, using sedative drugs," Newsweek also recounted.

ON THIS DAY IN HISTORY, JAN. 14, 1954, MARILYN MONROE MARRIES JOE DIMAGGIO 

"On these occasions, she had called for help and had been rescued. It is our opinion that the same pattern was repeated on the evening of Aug. 4 except for the rescue."

Born Norma Jeane Mortenson in Los Angeles on June 1, 1926, Monroe spent much of her early years in foster care and in an orphanage, according to Biography.com.

At age 16, she married a fellow worker in an aircraft factory.

They divorced only a few years later. 

She took up modeling in 1944 — and in 1946 she signed a brief contract with 20th Century Fox. 

REMEMBERING MARILYN MONROE, ACTRESS, FASHION ICON AND SEX SYMBOL 60 YEARS AFTER HER DEATH

She took the screen name Marilyn Monroe and famously posed nude for a calendar in 1949, the source also said.

Monroe’s career starting gaining momentum in the early 1950s, with performances in the films "Love Nest" (1951), "Monkey Business" (1952) and "Niagara" (1953), according to Biography.com.

Her next ensemble of films — "Gentlemen Prefer Blondes" (1953), "How to Marry a Millionaire" (1953) and "There’s No Business Like Show Business" (1954) — showcased Monroe’s sex-symbol image and voluptuous likeness.

Alternatively, her role in "The Seven Year Itch" (1955) highlighted Monroe’s comedic ability.

The film featured the pop-culture classic scene in which she stands over a subway grating and has her white skirt billowing up by the wind created from a passing train, according to multiple sources.

While she was enjoying success on the big screen, Monroe married baseball legend Joe DiMaggio in 1954. 

Their love story was short-lived, though. 

They divorced nine months later, according to MLB.com.

In 1956, Monroe tried her luck at marriage a third time and wed playwright Arthur Miller. 

ON THIS DAY IN HISTORY, July 28, 1954, OSCAR-WINNING FILM ‘ON THE WATERFRONT’ IS RELEASED 

A few years later, in 1959, Monroe appeared in the hit comedy "Some Like in Hot." 

Its plot involved Chicago musicians Joe and Jerry (Tony Curtis and Jack Lemmon), who witness a mob hit and flee town in drag to join an all-female band headed to Miami. 

The group’s singer, Sugar Kane, played by Monroe, leads them through escapades in the film.

"'Some Like It Hot' is as deliriously funny and fresh today as it was when it first knocked audiences out decades ago," said the Criterion Collection.

In 1961, Monroe ended her marriage to Miller. 

"The union would come to be plagued by an assortment of strains, which perhaps began when Monroe discovered a notebook in which Miller had scribbled his misgivings about having married her," noted Life.com. 

Tormented by repeated miscarriages and other issues, Monroe turned to barbiturates, the same source said.

Monroe’s final film was "The Misfits" (1961), written by Miller and co-starring Montgomery Clift and Clark Gable (it would also be Gable’s final appearance on screen), noted History.com. 

Then, in June 1962, 20th Century Fox dismissed Monroe because of extended absences from the set of "Something’s Got to Give," the same source also indicated.

ON THIS DAY IN HISTORY, NOV. 22, 1963, JOHN F. KENNEDY, 35TH PRESIDENT, IS ASSASSINATED

Just weeks later, on Aug. 5, 1962, Monroe was found dead from an overdose of barbiturates in her home in Brentwood, California, multiple sources noted.

"Monroe is presumed to have passed away on August 4, 1962, in the late hours of the evening; however, Monroe’s official time of death was 3:50 a.m. on August 5, 1962," according to People.com.

Although her death was ruled a suicide, conspiracy theories still circulate regarding the circumstances of her passing.

The most notable among those rumors is that the cause of her death were somehow covered up by the Kennedy brothers (then-U.S. president John F. Kennedy, and his brother, U.S. Attorney General Robert F. Kennedy) with whom she was allegedly having affairs, according to Harper’s Bazaar. 

"So prevalent were these theories that the investigation into her death was reopened in 1982, though no fresh conclusion was reached," the same source said. 

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Monroe’s short and tragic life has been referenced repeatedly in American pop culture, as she was the inspiration for Elton John’s song "Candle in the Wind," which first appeared on his 1973 album "Goodbye Yellow Brick Road," according to the Los Angeles Times. 

In the decades since her death, Monroe has been the subject of documentaries, films, books and TV miniseries, all chronicling the short life of the actress, said Variety.

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