While attacking America’s "toxic gun culture," the New York Times appeared to have inadvertently used the wrong photo while referring to AR-15s, as many Twitter users pointed out over the weekend.

The paper’s editorial board published an op-ed on Saturday titled "America’s Toxic Gun Culture," claiming that the prevalence of AR-15s among "right-wing" figures is causing a rise in political violence.

"The AR-15 has also become a potent talisman for right-wing politicians and many of their voters. That’s a particularly disturbing trend at a time when violent political rhetoric and actual political violence in the United States are rising," the New York Times editorial board wrote.

However, as many social media users pointed out, the photo used in the article showed rows of shotgun shells, ammo that would not be used in AR-15 weapons. 

NEW YORK TIMES STRIKE: UNION LEADERS BLAST LEADERSHIP, CLAIM RACIAL DISCRIMINATION AMID DEMAND FOR RAISES 

"Complains about AR15s...with a picture of shotgun shells. This is hysterical," Club for Growth senior analyst Andrew Follett wrote. 

"I find it amusing," Townhall.com columnist Kurt Schlichter responded to a tweet pointing out the shotgun shells reading, "I am once again begging the MSM journalists to take just a couple of basic firearms class to avoid dumba**ery like this."

Conservative writer A.G. Hamilton wrote, "Does the entire NYT really not have one editor that can review gun-related articles to notice something as basic as using a picture of shotgun shells for an article about AR-15s? Definitely inspires confidence about the contents of the article."

Republican consultant Nathan Wurtzel replied to the Times' negative comments about the AR-15 saying, "Nah. Just a really good gun for home defense. That's all."

BearingArms writer Ranjit Singh tweeted, "In 2020, Democrat candidate Beto O’Rourke openly pitched confiscation while the other candidates on the debate stage stood quietly in agreement. The Democrat debate audience wildly cheered at the proposal. And you wonder why GOP candidates pose with ARs in campaign ads?"

The Spectator contributing editor Stephen Miller simply tweeted an image of Russian arms dealer Viktor Bout, who was recently traded in exchange for WNBA player Brittney Griner. Bout was previously dubbed the "Merchant of Death" due to the impact of his weapons sales, but many liberal media pundits continued to praise the trade regardless.

JAN. 6 COMMITTEE HEARINGS DECLARED ‘MOST IMPORTANT TV OF THE YEAR’ BY THE NEW YORK TIMES 

The Times editorial board continued to attack what they claim is an "unhealthy obsession" with the AR-15.

"A growing number of American civilians have an unhealthy obsession with ‘tactical culture’ and rifles like the AR-15. It’s a fringe movement among the 81 million American gun owners, but it is one of several alarming trends that have coincided with the increase in political violence in this country, along with the spread of far-right extremist groups, an explosion of anti-government sentiment and the embrace of deranged conspiracy theories by many Republican politicians. Understanding how these currents feed one another is crucial to understanding and reversing political violence and right-wing extremism," the piece read.

It continued, "Institutions and individuals — prominent politicians, for instance, and responsible gun owners — could do far more to insist that assault weapons have no place in public spaces, even if they are permitted in many states, where the open carry of firearms is legal. Public condemnation of such displays is a good place to start."

CLICK HERE TO GET THE FOX NEWS APP

New York Times columnist Gail Collins was previously criticized by The Reload's Stephen Gutowski in May over several inaccurate claims about AR-15 rifles. 

EXCLUSIVE: The family of one of the four University of Idaho victims killed in a shocking home invasion attack last month is looking to raise reward money for information in the case as the investigation hits the four-week mark without an arrest or any publicly identified suspects.

"Our family would like to fundraise in hopes to offer a reward, and possibly hire a private investigator if that becomes necessary," Kristi Goncalves, the mother of 21-year-old Kaylee Goncalves, told Fox News Digital Sunday.

Her daughter and three friends, Madison Mogen, 21, Xana Kernodle and Ethan Chapin, both 20, were killed in a rental house on King Road just steps off campus between 3 and 4 a.m. on Nov. 13.

All four had been stabbed to death, according to Latah County Coroner Cathy Mabbutt – likely attacked in their sleep. Toxicology reports for the victims have not yet come back.

IDAHO MURDERS: POLICE SAY THEY'RE GETTING ‘GOOD TIPS’ 4 WEEKS IN DESPITE LACK OF REWARD AND SUSPECT

To raise funds, the family is supporting a pair of online fundraisers – a GoFundMe set up by Goncalves’ former boss Jeremiah Shea, and a GiveSendGo campaign from a family friend named Brooke Miller, Kristi Goncalves said.

"The money raised will go directly to getting us answers as well as helping to pay for Kaylee’s final arrangements and her celebration of life on Dec. 30," she added.

The family had previously held off on announcing memorial plans.

When asked about the lack of a reward Saturday, police told Fox News Digital they were already receiving a steady supply of information in the case.

WATCH: Kaylee Goncalves' parents hunt for answers 3 weeks after college student slayings

IDAHO UNIVERSITY MURDERS: POLICE REVEAL KEY DETAILS ABOUT EVENTS SURROUNDING STABBING OF 4 STUDENTS

"Investigators continue to get good tips and leads and are focusing on those at this time," police spokeswoman Robbie Johnson told Fox News Digital.

After they asked the public for help finding the occupant or occupants of a white 2011 to 2013 Hyundai Elantra seen near the victims' home around the time of the slayings local police said they received such a deluge of calls that they asked the FBI to handle them.

"The global call center has the resources to take those calls, categorize them, and send them on to investigators, so they can utilize those tips in the investigation," the Moscow Police Department said Thursday.

Outside experts with experience in similar investigations have told Fox News Digital that the earlier a reward is offered the better – especially when the number of investigators assigned to the task force will shrink over time.

"I would give out the reward now while they still have personnel," said Paul Mauro, a lawyer and retired NYPD inspector who has been closely following the case. "When it starts to dwindle is no time to put out a reward. You won’t have the bodies to investigate the tips."

Pat Diaz, a private investigator and former Miami-Dade homicide detective worked a high-profile child murder in the 1990s that resulted in an arrest and conviction after one such tip came in.

"One lucky lead, with all these sleuths out there, is gonna help you solve the case," he told Fox News Digital. 

Months after Jimmy Ryce was abducted on his way home from school in 1995, the eventual suspect’s landlady and employer grew suspicious that he’d stolen from her. When she searched his trailer, she found the missing boy’s backpack inside and her missing gun, which had been used to kill the boy.

She had also seen a flyer with police contact information on it, he said, and she called in the tip.

IDAHO MURDERS: SLAIN UNIVERSITY STUDENTS' NEIGHBOR SAYS FRONT DOOR LEFT WIDE OPEN AFTER ATTACKS

Juan Carlos Chavez, 46, was arrested. He confessed, led police to the boy's body and was later executed.

Separately, police have warned online sleuths following the case to avoid speculation – especially if it leads to threats and harassment.

"Investigators have been monitoring online activity related to this ongoing and active case and are aware of the large amount of rumors and misinformation being shared as well as harassing and threatening behavior toward potentially involved parties," Moscow police said in a statement Friday afternoon.

Anyone with information is asked to call the tip line at 208-883-7180 or to email This email address is being protected from spambots. You need JavaScript enabled to view it.. Digital media can be submitted at fbi.gov/moscowidaho.

The University of Idaho held fall commencement ceremonies Saturday, holding a moment of silence in memory of the victims before new graduates walked.

Following the slayings, the school has reopened distance learning for students who may be reluctant to return to campus under the circumstances.