The new fall campaign for clothing retailer American Eagle Outfitters features simple, sexy shots of actress Sydney Sweeney, creating a lot of buzz online about the death of “woke” marketing.

The tagline “Sydney Sweeney has great jeans” has been added to shots and short video clips of the “White Lotus” actress wearing American Eagle jeans, racking up millions and millions of views online.

Sydney Sweeney for American Eagle pic.twitter.com/7RFIbKtcPq

— Complex Style (@ComplexStyle) July 23, 2025

One clip includes Sweeney looking under the hood of a car, before the camera zooms-in on her jeans as she walks away.

Sydney sweeney for American Eagle. pic.twitter.com/oOU8WMwJHA

— Sydney Sweeney Daily (@sweeneydailyx) July 23, 2025

Another shows the “Euphoria” actress looking at herself with a video camera while laying on the ground with a dog.

While some commenters raged that the ad campaign panders to the “male gaze” or is “alt-right coded,” others celebrated the marketing for avoiding “woke” elements.

“American Eagle ads, 2019 vs 2025. Woke is dead,” one X account highlighted.

American Eagle ads, 2019 vs 2025. Woke is dead. pic.twitter.com/TGbP0B50ee

— End Wokeness (@EndWokeness) July 24, 2025

“America is healing,” journalist Breanna Morello joked about the campaign. Other comments read, “The woke mind virus is dying,” and “America is back.”

“So it turns out that the male gaze is actually good for business,” one person joked.

So it turns out that the male gaze is actually good for business.#AmericanEagle pic.twitter.com/sezXFbE9TL

— No room for wokeness! (@Wokenessisevil) July 26, 2025

One X account noted, “We went from Lizzo Elle cover to Sydney Sweeney has great genes in three years.” 

we went from Lizzo Elle cover to Sydney Sweeney has great genes in three years pic.twitter.com/L485BakKG2

— ᐱ ᑎ ᑐ ᒋ ᕮ ᒍ (@Andr3jH) July 25, 2025

A recent Nike ad, which celebrates traditional fatherhood, was also highlighted. “Are we back? I think we’re back,” the post is captioned.

Are we back? I think we’re back. pic.twitter.com/HVvwwG6OV5

— 👣ℙ𝕖𝕕𝕣𝕠’𝕤 𝕄𝕦𝕤𝕥𝕒𝕔𝕙𝕖🇺🇲 (@OfAthenry) July 25, 2025

Some conservatives, however, said it was foolish for fellow conservatives to praise the ad, since, though it’s not woke, it’s also not “conservative” due to its sexual nature.

Two medical center employees were arrested and charged with federal crimes after they allegedly assaulted Immigration and Customs Enforcement (ICE) agents while attempting to prevent them from capturing an illegal alien who was hiding there.

Bill Essayli, U.S. Attorney for the Central District of California, shared details on the situation after several social media posts falsely painted the illegal alien in question as an “innocent landscaper” and said that he had been arrested in the middle of a surgical procedure.

WATCH:

“Get your hands off of him! You don’t even have a warrant for him.”

Trump’s masked Gestapo invades a surgical center to grab an innocent landscaper as medical staff tell him to leave their private facility.

A lawless regime. pic.twitter.com/GOZzP1cOkM

— The Tennessee Holler (@TheTNHoller) July 11, 2025

“My office has filed federal criminal charges against Jose de Jesus Ortega, 38, of Highland, and Danielle Nadine Davila, 33, of Corona, who are accused of assaulting and interfering with an ICE investigation earlier this month at a surgery center in San Bernardino County,” Essayli said, naming the two employees who had attempted to physically bar ICE agents from doing their jobs.

“The media originally reported that the illegal alien was taken during a medical appointment,” Essayli continued. “That was false. The illegal alien arrested inside the surgery center was not a patient. He ran inside for cover and these defendants attempted to block his apprehension by assaulting our agents.”

“It doesn’t matter who you are or where you work, if you assault our agents or otherwise interfere with our operations, you will be arrested and charged with a federal crime,” he concluded.

Essayli discussed the situation further with Fox News national correspondent Bill Melugin.

WATCH:

NEW: US Attorney @USAttyEssayli joined me to discuss his decision to arrest two SoCal medical workers on federal charges of interfering w/ ICE.

“The politicians in California have emboldened people to stand up to ICE, they think it’s okay to interfere or obstruct,” Essayli said.… pic.twitter.com/wV6mfKZPQc

— Bill Melugin (@BillMelugin_) July 25, 2025

“The politicians in California have emboldened people to stand up to ICE, they think it’s okay to interfere or obstruct,” Essayli said. “We’ve said this over and over again, if you get in our way, if you lay a hand on a federal agent, you will be arrested and you will be charged.”

Melugin asked whether federal charges were an overreach in situations like these, but Essayli’s answer was an emphatic “no.”

“It’s the opposite. We have to charge these cases. We have to set an example. We have to enforce the rule of law. Federal agents are off limits. Do not touch them,” he said.