A Super Bowl commercial that features Amazon’s Ring doorbell camera triggered tremendous backlash online, with many viewers worrying that it glorifies mass surveillance.

The “Be A Hero In Your Neighborhood” ad begins with a video of a young girl reunited with her dog before jumping to a fictionalized preview of when her family pet went missing. Ring founder Jamie Siminoff explains during the ad that 10 million dogs go missing every year. The clip then cuts into a montage featuring missing dog posters stapled to telephone poles.

The commercial then shows the family using “Search Party” from Ring, which “uses AI to help families find lost dogs.”

“Since launch, more than a dog a day has been reunited with their family,” Siminoff continues as a neighborhood of Ring doorbell cameras scans and analyzes the dogs wandering by. “Be a hero in your neighborhood with Search Party. Available to everyone, for free, right now.”

Social media users quickly noted the possible downside of all doorbell cameras being used for surveillance. 

“This [Ring] camera commercial played at #SuperBowl is something out of a dystopian thriller. Who would ever install these cameras after this? CREEPY AF!” one person replied. 

“Y’all, this Ring Doorbell Camera commercial was creepy as can be. They are not even hiding it anymore,” another commenter wrote.

A third commenter echoed, “Ring search party is terrifying and what’s most terrifying is that we opted into this like f**king idiots.”

“This is a huge problem disguised as a solution,” one of the YouTube comments says.

Others pointed out how surveillance is already happening everywhere, and that users could easily opt out of the “Search Party” feature. Others dismissed the commercial as harmless.

“The ring doorbell commercial about finding lost dogs is by far the best part of this entire Super Bowl. Well done Ring and Amazon,” one person wrote. 

Super Bowl LX took place on Sunday, February 8, and resulted in the Seattle Seahawks dominating the New England Patriots 29-13. There was a lot of controversy over Puerto Rican singer Bad Bunny being selected to headline the halftime show despite not having any songs in English. 

TPUSA announced an alternative musical performance, The All-American Halftime Show, which aired at the same time as Bad Bunny’s set. The event, headlined by Kid Rock, attracted millions of viewers who watched it live on multiple streaming platforms. 

Hilary Knight had a historic performance over the weekend for Team USA Women’s Hockey. With her goal in the 5-0 shutout of Finland at the 2026 Winter Olympics, Knight tied the all-time Team USA record in the Olympics with 14 career goals.

Knight scored the team’s fourth goal of the day Saturday to notch the top spot in Team USA’s history books, and the captain didn’t even know she was close to tying the record.

Knight is now in the company of retired United States players Natalie Darwitz and Katie King for the goals record.

“I had no idea. I just love scoring, and that pure elation of finding the back of the net. It’s a little-kid moment. When you score, it’s pure excitement,” Knight said after the victory. “Those are legendary players and just to be in the same sentence as them is super special.”

The 36-year-old scored her first Olympic goal at 20 during the 2010 Vancouver Games. Now in her final Olympics, she can set a new scoring record in Italy.

Her teammate Megan Keller, who had the assist on Knight’s goal on Saturday, told NBC she is cheering Knight on all the way to the record books.

“I want her to score more than anyone else,” Keller said. “I thought she was going to have it in the third period, she had a good look, but there’s no doubt she is going to break that record any time now.”

This goal-scoring record would be the second one set at the Olympics for Knight. After stepping on the ice for Team USA’s first match of the Games, Knight became the first United States hockey player to compete in five Winter Olympics.

But wait — there’s more. With group play underway and Team USA being the favorite to win it all, Knight could also break the United States Olympic points record. Right now, Knight sits at 29, three points behind Jenny Potter’s all-time leading point total of 32.

The shutout against Finland marked the 16th time the United States Women’s Hockey team recorded a shutout during the Olympics.

No time to slow down now. Monday afternoon, Team USA takes on Switzerland in another group-play game. The United States is a 6.5-goal favorite against No. 5-ranked Switzerland.

“We can definitely get better,” Knight said. “There are definitely things that we can work on.”

Team USA cannot overlook the Swiss matchup, which could be easy to do with arch-rival Canada on the schedule for Tuesday, February 10.

The puck drops for Team USA and Switzerland Monday at 2:40 p.m. ET.