A Bud Light executive facing blowback over a partnership with transgender influencer Dylan Mulvaney is taking a leave of absence.

Alissa Heinerscheid, vice president of marketing at Bud Light, will be replaced by Budweiser global marketing VP Todd Allen, parent company Anheuser-Busch InBev told Ad Age.

The move reportedly is part of a shakeup in which “senior marketers are more closely connected to every aspect of our brand’s activities,” a spokesperson said.

It is the latest development stemming from a controversy that started several weeks ago in which Mulvaney, a man who says he is a woman, was involved in a Bud Light marketing campaign. The company had sent Mulvaney a custom can with his face on it, as seen in Instagram posts marking “day 365 of womanhood.”

In the ensuing fallout, Heinerscheid took flak upon the emergence of an interview in which she said the beer brand needed to update its “out of touch” and “fratty” image. The Daily Caller then published photos that show Heinerscheid drinking beer in a fratty setting.

The statement reported by Ad Age on Friday did not mention Mulvaney nor give an apology to offended customers. However, it did say the company is taking steps that “will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

pic.twitter.com/T3TVGEzIi0

— Budweiser (@budweiserusa) April 14, 2023

Among those who spoke out against Bud Light over the Mulvaney partnership included country music stars Travis Tritt and John Rich. Kid Rock posted a video showing him shooting cases of the beer. “F*** Bud Light,” the rock star said at the end. “And f*** Anheuser-Busch. Have a terrific day.”

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Facing calls for a boycott, Anheuser-Busch has sought to placate its critics by releasing a statement from CEO Brendan Whitworth, which also did not contain an apology, nor did it mention Mulvaney, as well as putting out a pro-America advertisement that shows one of Budweiser’s well-known Clydesdale horses galloping around the United States.

Anheuser-Busch facilities have faced threats amid the backlash, the company told CNN. The White House, which invited Mulvaney to visit last year, condemned the “violence and vitriol” against transgender Americans.

Reporter: "Dylan Mulvaney has been the target of a barrage of attacks from anti-trans individuals online after she did an ad with Bud Light…"

KJP: "That level of violence and vitriol against transgender Americans has to stop."pic.twitter.com/YoLrYEDGI5

— Daily Wire (@realDailyWire) April 21, 2023

In the latest statement, a spokesperson said, “we made it clear that the safety and welfare of our employees and our partners is our top priority.”

Anglican ministers met in the African nation of Rwanda this week to issue a rebuke against the Church of England’s recent commitment to endorse so-called same-sex marriages.

The Church of England’s General Synod approved a motion earlier this year to “publicly, unreservedly, and joyfully” welcome same-sex couples into their congregations, where they can “receive God’s blessing” after a civil marriage or civil partnership, even as ministers remain unable to perform same-sex wedding ceremonies. Members of the General Synod also voted to “lament and repent” the Anglican Communion’s failure to “welcome LGBTQI+ people.”

Bishops and clergy members from the Global Fellowship of Confessing Anglicans, an alliance of conservative Anglican churches also known as GAFCON, assembled in the Rwandan capital city of Kigali this week and released a statement against the decision. They rejected Justin Welby, the Archbishop of Canterbury, as the “first among equals” for bishops in the worldwide Anglican Communion, a body rooted in the traditions of the English Reformation, which spread across the globe amid the spread of the British Empire.

“Since the Lord does not bless same-sex unions, it is pastorally deceptive and blasphemous to craft prayers that invoke blessing in the name of the Father, Son and Holy Spirit,” the document said. “Refusal to follow the biblical teaching that the only appropriate context for sexual activity is the exclusive lifelong union of a man and a woman in marriage violates the created order.”

GAFCON attendees also endorsed a previous statement from the Global South Fellowship of Anglican Churches, also known as the GSFA, which said that the Church of England has “disqualified herself” from serving as the Anglican Communion’s mother church.

“The Church of England has chosen to break communion with those provinces who remain faithful to the historic biblical faith expressed in the Anglican formularies,” the statement read. “Our calling to be ‘a holy remnant’ does not allow us to be ‘in communion’ with those provinces that have departed from the historic faith and taken the path of false teaching.”

Christian self-identification in the United Kingdom and other European nations has declined over the past several decades as more residents profess agnostic or atheistic beliefs. Bishops who align with GAFCON and the GSFA now represent 85% of Anglicans across the world.

The secularization of the West has forced ministers in various denominations to clarify their stances on biblical sexual ethics. Pastors in the conservative evangelical Presbyterian Church in America, also known as the PCA, narrowly approved a measure last summer affirming that “identification as a ‘homosexual’ is sinful and against nature itself, is something God detests, and is not fitting for an officer of the Church of Christ” after some contended that one could self-identify as a homosexual and serve as a pastor while remaining celibate.

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Christians in some Western nations have meanwhile faced increasing backlash from government officials over their stances on homosexuality and transgenderism. Officials in Canada enacted a statute at the beginning of last year which called teaching on sexual ethics a “myth” and threatened pastors with up to five years of prison time if they called others to leave sexual lifestyle choices which conflict with biblical principles.