SEE IT: Watchmaker’s Moving Ad Shows Radical Gender Theory’s Effect On Female Athletes

A watchmaker released an advertisement showing radical gender theory’s effect on female athletes and the problems that arise from males competing in women’s sports leagues amid several recent campaigns from prominent companies lauding transgenderism.

The advertisement from Egard Watch Company depicts a female track athlete training from a young age with the encouragement of her father: “He used to watch me run and say, ‘Ain’t no woman alive that can beat you.’ And I believed him.” The athlete’s track and field dreams were crushed, however, when a man with long hair and a beard joined her at the start line.

“I was an unstoppable force. A life dedicated to perfection,” the athlete narrated. “But even perfection wouldn’t be enough.”

The advertisement then flashes headlines showing self-identified transgender athletes defeating female competitors: CeCe Telfer won an NCAA women’s track national championship after competing with fellow men in the previous season, transgender swimmer Lia Thomas tied with female champion Riley Gaines and was honored by ESPN for a women’s history month segment, and MMA fighter Fallon Fox was accused of breaking multiple female opponents’ skulls after he began to compete as a woman.

Egard Watch Company said it is a firm that “believes in truth” and produced the advertisement as a “response to woke corporate America.” Several companies have been criticized in recent months for controversial marketing campaigns and broader corporate efforts endorsing transgenderism, alienating significant portions of their customer bases.

Anheuser-Busch, the company which produces Bud Light, has witnessed considerable backlash over the past few weeks after executives partnered with self-identified transgender social media influencer Dylan Mulvaney, who chronicled his supposed “gender transition” on TikTok. The company’s sales took an immediate hit as Americans refused to purchase Bud Light.

Anheuser-Busch CEO Brendan Whitworth issued a statement at the end of last week in response to the controversy but did not make mention of Mulvaney or transgenderism and neglected to offer an apology to offended customers. “We never intended to be part of a discussion that divides people,” the executive said. “We are in the business of bringing people together over a beer.”

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Mulvaney has a seemingly bottomless demand from brands that desire his endorsement even as consumers voice their frustration: makeup brand Ulta Beauty and fashion house Kate Spade have each partnered with the influencer, as have grocery delivery service Instacart, toothpaste brand Crest, and skin care line CeraVe. President Joe Biden hosted a discussion with Mulvaney in the White House last year about “gender-affirming healthcare.”

Daily Wire host Matt Walsh noted that conservatives could act as a prominent force in the marketplace should they maintain the attention span necessary to truly siphon support away from a prominent brand. “The next corporation that serves a similar customer base to what Bud Light serves will think twice before doing an endorsement with Dylan Mulvaney or anybody like that,” he said. “We have given them something to think about.”

DeSantis Shreds Transgender Ideology: ‘A Total Fraud,’ It’s A ‘Lie’ That Must Be Pushed Backed On

Florida Governor Ron DeSantis slammed transgender ideology this week when asked about ongoing controversies involving the hot-button topic.

The governor, who criticized Bud Light’s decision to partner with transgender-identifying influencer Dylan Mulvaney, took a shot at the transgender movement as a whole when asked if it represented an “an existential threat to women.”

“A total fraud,” DeSantis said in a video posted to Twitter on Tuesday. “I mean you have a swimmer that competes on the men’s team for three years at Penn and then switches to the women’s team and then wins the 500-yard freestyle national championship for women. When you’re a mediocre male swimmer and now you win the women’s, and so you had a second-place finisher, she was actually from Sarasota, she should have been the national champion.”

DeSantis’ remarks were in reference to Lia Thomas, a male who claims to be female, who beat Emma Weyant, a woman, in the 2022 NCAA championships 500-yard race.

“I did a proclamation from our office saying she was the best woman swimmer in the 500 yard because she was,” DeSantis said. “That swimmer was not the best women’s 500-yard champion, okay? The number two [swimmer] was the best woman, so that’s just the bottom line.”

DeSantis, perhaps foreshadowing something that might be a key theme of a potential presidential campaign, said that the larger issue was the truth.

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“And so some of this is yes, it’s taking away opportunities, and athletics and some other stuff, and that’s really, really important,” the 44-year-old governor said. “But I think there’s also just the issue of, are we going to be a society based on truth? Or are we going to be a society based on deceit? And if you take a man and they dress up as a woman, and you tell me, I have to accept that they’re a woman, then you’re asking me to be complicit in a lie, and I just refuse to do that. So we’ve got to tell the truth. I think the truth will set you free.”

“If you take a man and they dress up as a woman and you tell me I have to accept that they’re a woman, then you're asking me to be complicit in a lie,” @RonDeSantisFL tells @bennyjohnson.

“I refuse to do that.”

pic.twitter.com/NAf59F7zDA

— DeSantis War Room 🐊 (@DeSantisWarRoom) April 18, 2023

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