It was just one short year ago that Jeremy’s Razors was launched as an alternative in an industry that seemed more interested in providing woke lectures than close shaves.
Since entering the field after declaring war on Harry’s Razors, The Daily Wire’s shaving startup has sold over 130,000 razors, expanded into a complete line of skin care and grooming products and now operates a bustling fulfillment center. The explosive success is proof that men want to look good without being scolded or preached at.
“Harry’s and their ilk don’t want you in their world—but I want you in mine. So stop giving your money to corporations that hate you. Give it to me instead,” Jeremy Boreing, the Daily Wire co-founder affectionately known as the “god-king,” said when he announced his new venture.
Boreing took action after Harry’s publicly declared it would pull ads from The Daily Wire in response to a Daily Wire host articulating traditional views on gender back in 2018. In a viral moment that was part prank, part principle, Boreing starred in the first Jeremy’s Razors ad, which featured the McLaren-driving executive striding through The Daily Wire’s headquarters and taking a flame-thrower to a Harry’s display. The ad has now been seen over 22 million times on YouTube.
The success of Jeremy’s Razors is based on the same formula that inspired Boreing to launch a chocolate bar line earlier this month and an array of children’s video content that will be available on Daily Wire+ soon. Jeremy’s Chocolate was inspired by a woke stunt by Hershey’s and sold over half a million candy bars within days. Companies that insist on imposing their woke politics on consumers have not only turned off customers, but they’ve created an opening for alternative products, Boreing said.
“The Left is happy to bifurcate the culture, ripping it in two,” Boreing said. “They’re convinced there will be no economic consequences for this because you need their products.”
“So, to win, we have to rip the economy in two,” he continued. “We have to give conservatives their own companies and their own products to buy. We have to build market alternatives that, in success, will force the Left to take real losses if they don’t compete directly for our business.”
Boreing hinted that he does not intend to stop at razors, kids’ content and chocolate.
“As long as corporations and institutions across America continue to alienate half the country, The Daily Wire will continue building alternatives,” he said.
To celebrate Jeremy’s Razors’ one-year anniversary, Boreing announced that Jeremy’s Razors Precision 5 razors would be 30% off for a limited time.
