Skittles is urging fans to stop throwing candy at musicians, and the company has even taken out a full-page ad to spread the message.

The candy brand’s new campaign appears to be a direct response to an incident involving Harry Styles. Apparently, a concertgoer kept throwing Skittles at the “Watermelon Sugar” composer while he was onstage at a recent event. TikTok videos show Styles keeping his cool but shielding his eyes from the rainbow-colored candies flying toward him.

The official Skittles account addressed the matter first on Twitter, sharing on November 15, “Didn’t think I needed to say this: Please don’t throw Skittles.”

But that wasn’t all. A recent edition of the Los Angeles Times featured a full-page ad intended to spread the message even further. 

“Protect the rainbow. Taste the rainbow. But please, don’t throw the rainbow,” the text said over a graphic of heart-shaped sunglasses with a green Skittle being thrown toward them. The bottom of the image included a public service announcement for fans. “PSA: Protect your eyes from Skittles (by eating them, not throwing them),” it said.

PSA: Protect your eyes from Skittles (by eating them, not throwing them) pic.twitter.com/1qy1bOYeSt

— SKITTLES (@Skittles) November 19, 2022

Styles’ bandmate Pauli the PSM held an Instagram Live session following the Skittles incident and told fans the musician was fine, but that they should stop throwing things at him. “But do me a favor, don’t throw no more Skittles on stage,” he said, per Billboard. 

For some reason, Styles’ fans have a penchant for throwing food items at him while he’s performing. Over the summer, the “Night Changes” singer got pelted with a chicken nugget as he was singing.

“Who threw the chicken nugget?” he said, as the fans in the crowd chanted, “Eat it!”

Styles replied, “I don’t eat chicken, sorry. I don’t eat meat.”

The Skittles brand is owned by Mars, Incorporated, a multi-billion dollar, privately-owned confectionery company based in McLean, Virginia. Earlier this summer, the brand also faced backlash for refusing to remove an allegedly toxic ingredient from Skittles candies.

Per a lawsuit filed at the time, Mars had pledged to remove the colorant titanium dioxide (TiO2) from its ingredients list back in 2016 but had failed to do so. The food additive is banned in the European Union due to potentially harmful side effects. TiO2 is often found in paint, adhesives, plastics, and some roofing materials.

A 53-year-old man was charged with reckless homicide with a motor vehicle after allegedly driving his SUV into a Massachusetts Apple store Monday, according to the district attorney’s office. 

Bradley Rein of Hingham, Massachusetts, was arrested Monday and spent the night in jail after one person was killed and at least 19 more were injured when he allegedly drove a black 2019 Toyota 4Runner into an Apple store in Hingham Monday morning. 

According to a police report, Rein said his “right foot became stuck on the accelerator and his vehicle accelerated,” WCVB reported. The police report added that “Rein stated that he used his left foot to try to brake but was unable to stop the vehicle and the vehicle crashed through the front of the Apple store.”

Two years ago, Rein was taken into custody and cited for driving under the influence after crashing in Vermont, according to the Vermont State Police. He has no criminal history in Massachusetts.

Emergency responders arrived on the scene about 20 miles southeast of Boston, where the SUV had driven through the storefront and onto the sales floor, causing multiple traumatic injuries. The injured were transported to local hospitals.

Dr. Jason Tracy, Chief of Emergency Medicine at South Shore Hospital, said he treated the injured, which included victims with head wounds, lower extremity issues, and “mangled limbs.” Some sustained life-threatening injuries, according to the hospital’s trauma chief Dr. Chris Burns.

“We had multiple resources respond to the hospital including additional surgeons and additional support staff,” Tracy added. “We were very well staffed at this time considering the day of the week and the time of the day.” 

David L. Ryan/The Boston Globe via Getty Images

In a statement, Apple said the person killed was a construction worker who was on the job at the shop. That person was later identified as 65-year-old Kevin Bradley of New Jersey. 

“We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was onsite supporting recent construction at the store,” Apple wrote. “Our hearts go out to our team members and customers who were injured and all of those who were affected by this terrible incident.”

During a news conference following the incident, Hingham Fire Chief Steve Murphy said that crews arrived on the scene to find “multiple patients injured out in front of the store and in the store, including a few patients that were pinned against the wall by the vehicle.”