Bud Light Reportedly Preparing Huge Marketing ‘Blitz’ as Sales Crumble Due to Mulvaney Fiasco

Bud Light is apparently getting ready to burn a pile of money on a marketing blitz to try to reverse the huge loss in sales since the beginning of the Dylan Mulvaney controversy.

It looks like the folks at Bud Light don’t understand what they are facing.

Their problem is not a lack of advertising. It’s that they insulted their customer base and many of those people are not coming back, no matter how much Bud Light spends on ads.

The Washington Examiner reports:

Report: Bud Light readying for massive marketing blitz amid Mulvaney fallout

Bud Light is supposedly readying itself to spend big on a massive marketing blitz as its sales continue to take a beating following the brand’s controversial partnership with transgender influencer Dylan Mulvaney.

Executives at Anheuser-Busch promised domestic distributors Monday they intend to “spend heavily on the brand after spending fell off a cliff last year,” Beer Marketer’s Insights Editor Benj Steinman said, according to a report from the New York Post.

The executives made their promise at a closed-door meeting in Washington, D.C., and said the marketing push would begin this week.

Anheuser-Busch “did promise to spend lotsa dough on Bud Light [marketing] this spring and summer, starting with big push this week for the NFL draft,” Steinman wrote to clients, according to the report.

Data published by NielsenIQ and Bump Williams Consulting report that total Bud Light sales for the week ending on April 15 were down 21% in volume, following an 11% decrease that took place a week prior.

The financial battering of the iconic beer brand comes as conservatives all throughout the United States continue to boycott Anheuser-Busch products.

Conservatives are holding their ground on this.

Not interested in any Republican who isn't on board with the fight against woke corporations like Disney and Bud Light, and doesn't understand why these battles are so important. Those Republicans need to be dumped on the side of the road and left in the dust. Useless and weak.

— Matt Walsh (@MattWalshBlog) April 26, 2023

No amount of additional marketing is going to solve Bud Light’s problem.

The post Bud Light Reportedly Preparing Huge Marketing ‘Blitz’ as Sales Crumble Due to Mulvaney Fiasco appeared first on The Gateway Pundit.

James O’Keefe to Speak at Maricopa County Republican Committee Lincoln Lunch in Morristown, Arizona – GET YOUR TICKETS!

The Maricopa County Republican Committee and Patriots of Arizona will host James O’Keefe tomorrow in Morristown, AZ, at their annual Lincoln Lunch.

Check-in begins at 10:00 am, and O’Keefe will be available for a private meet and greet from 2:30 pm-4:30 pm.

Patriots of Arizona founder Bonnie Ebstyne told The Gateway Pundit:

We wanted an event that was affordable & welcomed all to participate, celebrated American culture & history after couple years of Marxist cancel culture, & that was family friendly! Let our kids see how & why we need to take responsibility for our government.

And we wanted to really focus on American greatness through our heroes – a historic one that is Abraham Lincoln, Honest Abe, and a modern one – truth seeker, James O’Keefe. I love this, that Lincoln at the beginning of the Civil War believed his most important job was to keep the union together, but at the end realized that the greatest achievement was through the Civil War ended the EVIL of slavery.

So today, we have great concern about divisiveness in our Party & Nation, but Eric Metaxas would tell us is that the EVlL we are fighting is allowing our freedoms to be taken away. James O’Keefe encourages us not to give up, not to back down & no matter the adversity fight back harder than ever for truth and against corruption & tyranny.

Everybody should come together to focus on these important principles that have made America Great!

Get tickets here!

From the website:

Join the Maricopa County Republican Committee on Saturday, April 29, 2023 for our Lincoln Lunch at Dillon’s at Western Trails Ranch.

Our Keynote speaker will be James O’Keefe at this family-friendly event honoring Our Lincoln and Reagan Award Recipients and All Star Precinct Committeemen!

The Maricopa County Republicans’ All American Stars and Stripes Barbecue Extravaganza!

Make sure to purchase an Add On O’Keefe Meet and Greet (2:30-4:30p.m.)
Signed Pictures and Merchandise available in a Private Meet and Greet with James O’Keefe (limited to 150 person maximum).

Ticket prices are significantly reduced in cost from last year to make the event available to as many as possible.

Come in your boots, jeans, and hats for some down home fun! Reminder: the event is outdoors so please bring hats, sunscreen, and water!

The Maricopa County Republican Committee is partnering with Patriots of Arizona in coordinating the event, and they are in need of some volunteers to help with: fundraising and donations, event sponsorships, security and parking logistics and more. Please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. if you are able to help with the event.

Dillon’s is located at:
37839 W Grand Ave,
Morristown, AZ 85342

Check-in begins at 10:00 a.m. ID/Driver’s License required for Check In.

Please make sure to check your drive time as the event is located west of Lake Pleasant.

The post James O’Keefe to Speak at Maricopa County Republican Committee Lincoln Lunch in Morristown, Arizona – GET YOUR TICKETS! appeared first on The Gateway Pundit.

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