Credit: Fox News screenshot

Bud Light Vice-President of Marketing Alissa Heinerscheid recently went on a podcast where she ripped her company and its traditional customer base while pushing the left’s woke agenda.

Many people point out Heinerscheid is the “brainchild” behind the Dylan Mulvaney marketing campaign at the company.

And there it is

Bud Light went woke & recently hired Alissa Heinerscheid, a Woke Ivy League grad, as the first woman to lead marketing for a major beer brand

She’s also now the 1st woman to destroy the largest beer brand in the industry

Congrats Alissa!https://t.co/fp6Arv10XH

— DC_Draino (@DC_Draino) April 7, 2023

None of this should come as a surprise considering her background. According to the Daily Mail, Heinerscheid went to the $60,000-per-year Groton School in Massachusetts before going on to Harvard where she studied English literature. She then attended business school at Wharton where she took a master’s degree in marketing.

Talk about being out of touch with the American heartland.

Before altering her Linkedin account, Heinerscheid also displayed pronouns in her bio. Guess she was worried about people catching on to her.

.

As Fox News reported, Heinerscheid sat down with Make Yourself at Home on March 30. During the interview, Heinerscheid explained her “mandate” to promote “inclusivity,” which is code for pursuing a woke agenda.

She also disparaged Bud Light’s past marketing efforts and by extension their loyal customer base.

WATCH:

Watch the latest video at foxnews.com

Relevant transcript:

I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.

So I had this super clear mandate. “It’s like, we need to evolve and elevate this incredibly iconic brand. And my…what I brought to that was a belief in, okay, what does evolve and elevate mean?

It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.

We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.

 

Translation: I do not want our company to have anything to do with these working-class folks who our beer.

Social media did not respond too kindly to her nasty comments.

What failure sounds like. https://t.co/qitS5f9Yms

— Catturd (@catturd2) April 10, 2023

One destroyed Silicon Valley Bank

The other destroyed Bud Light

Everything woke turns to shit pic.twitter.com/cjuEO9iGcA

— DC_Draino (@DC_Draino) April 10, 2023

Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.

– this People Are Evil

pic.twitter.com/wGyQ27BGbg

— 1776 (@TheWakeninq) April 9, 2023

Bud Light’s marketing Vice President Alissa Heinerscheid slanders her customer base as “fratty and out of touch” as she defends the decision to hire a tranny to promote their products.

Who the hell hires these people? pic.twitter.com/Lv3LW4OKs4

— Collin Rugg (@CollinRugg) April 10, 2023

Holy balls, this is the VP of Bud Light. She doesn't have the slightest clue who their target audience really is and has her head full of woke jargon. Woke is where everything dies. pic.twitter.com/EFKBho9OQ8

— MEME THE LEFT (@memetheleft) April 9, 2023

The post Woke Bud Light Executive Behind Dylan Mulvaney Marketing Campaign Trashes Bud Light and Its Customers During Interview – Gets Buried on Social Media by Catturd and Others (VIDEO) appeared first on The Gateway Pundit.

A new book claims money was one of the major issues that created friction between Prince Harry and his father, now King Charles III.

The 2016 incident that set the tone for what was to come was revealed in excerpts from Robert Jobson’s book “Our King: Charles III — The Man And The Monarch Revealed”  that were published by the Daily Mail.

According to the book, Harry became angry after his father made a new rule limiting who would be on the royal payroll after Harry told his family that he planned to marry Meghan Markle, now titled the Duchess of Sussex.

“Are you sure, Harold?” Prince William asked Harry, according to the book. (Harry’s recent autobiography revealed William sometimes calls his younger brother “Harold,” even though that’s not his real name.)

The book said Charles did not offer congratulations, but instead noted that while the royal purse was supporting now-Queen Consort Camilla and William’s family, there was no money for Meghan.

The book called the statement a “bombshell” and noted that it “infuriated Harry.”

The book said Harry called his grandmother, Queen Elizabeth II, from California to complain, but that went nowhere.

“In the end, she asked him to speak directly to his father instead. A source said: ‘Her Majesty found Prince Harry’s calls quite difficult and wearisome. She didn’t want to interfere in the father/son relationship and would urge him to speak to his father.’”

The excerpt said that “Prince Charles simply stopped taking Harry’s calls after his son swore at him and repeatedly asked for funds. When the Queen asked Charles why he hadn’t given in, he told her that he wasn’t a bank.”

The book said that by the time the queen died last year, “Harry had precious few supporters left in the family. Even the Queen, who had always had great affection for him, eventually tired of his outbursts.”

The book said the queen “wearied of the volatile exchanges between Harry and his brother, which sometimes took place in her presence” as well as the denigration of the royal family that took place when Harry and Meghan were interviewed.

“At that point, the Queen was frankly mystified by the couple’s behavior, describing it as ‘quite mad.’ She came to believe, however, that her grandson was ‘so consumed’ by his love for his wife that it was ‘clouding his judgment,’” the excerpt said.

The excerpt noted that Meghan had tense relationships from the start.

“The first introduction of his bride-to-be to William and Catherine at Kensington Palace had left Meghan with the impression that Catherine was stand-offish. Later, the Duchess of Cambridge — pregnant at the time — had demanded an apology after Meghan had talked about Catherine’s hormones, suggesting she had ‘baby-brain,’” the book said.

The new book is not the first to note that money was a major subject for Meghan.

Tom Bower, author of the book, “Revenge: Meghan, Harry and the War Between the Windsors,” said Meghan, whom he called “money-obsessed,” expected the royal family would have vast sums of ready cash.

“Her great surprise and disappointment was that Prince Harry had very little money. She had imagined he would be worth hundreds of millions, if not billions, and she is having to make up for it now,” he said, according to the Daily Mail.

“What we’re seeing is an extraordinary marketing campaign by Meghan, whose number one interest is herself, and her second interest is money,” he said, according to GB News.

This article appeared originally on The Western Journal.

The post Not a Bank: King Charles Infuriated Harry with New Rule After Prince Announced Meghan as Fiancée – Report appeared first on The Gateway Pundit.