Tractor Supply, a rural retailer known for selling farming equipment, announced on social media this week that it was reversing course on woke initiatives after facing backlash from conservative activists online.

The company faced potentially having to deal with the same fallout of other major corporations that embraced wokeness, including Anheuser-Busch and Target.

“Every day our 50,000 Team Members take care of our customers like family,” the company said in a statement. “We deeply value our relationship with our customers and the communities we call home.”

The company said it had invested millions of dollars in conservative causes, including “veteran causes, emergency response, animal shelters, state fairs, rodeos and farmers markets.”

“We have also invested in the future of rural America,” the company said. “We are the largest supporter of FFA and have longstanding relationships with 4-H and other educational organizations.”

The company said that it heard from customers after activists online — including Robby Starbuck, who organized the campaign — brought to their attention actions that the company took that they were disappointed in.

“Going forward, we will ensure our activities and giving tie directly to our business,” the company said.

The company listed the following examples of actions that it would take to remedy the situation:

No longer submit data to the Human Rights Campaign Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment Withdraw our carbon emission goals and focus on our land and water conservation efforts

The company said it would continue listening to its customer base and work to earn their trust.

The statement was well received on the political Right, including by Andrew Surabian, a top adviser to Donald Trump Jr.

“This is a huge win and proof that major brands are recognizing that going woke is bad for business — a big change from 5 years ago,” he posted on X. “Credit to Tractor Supply for changing course and doing the right thing.”

Conservative activist Christopher Rufo posted: “Well done. Thank you, Tractor Supply. I will be doing more business with you in the future.”

Jeremy Redfern, press secretary for Florida Governor Ron DeSantis, posted on X: “Cutting off the @HRC , supporting causes that make a difference, eliminating DEI, focusing on conservation. Very based.”

Sen. Roger Marshall (R-KS) also weighed in: “. @TractorSupply deserves a lot of credit for recognizing the need for major course correction. I hope other companies will follow their lead and totally abandon all the woke garbage that has rotted corporate America.”

President Joe Biden faced negative headlines throughout the media landscape following his debate against former President Donald Trump on Thursday night.

Pundits, commentators, and columnists gave their analysis, with nearly all on the Democratic side sounding the alarm and urging Biden to consider dropping out.

However, the fallout from Biden’s performance was so great that it even seeped into straight news coverage.

The following are some of the headlines from legacy media, left-wing outlets, and pro-Biden publications following the debate:

The New York Times: “A Fumbling Performance, and a Panicking Party: President Biden’s shaky, halting debate performance has Democrats talking about replacing him on the ticket.” Politico: “Dems freak out over Biden’s debate performance: ‘Biden is toast’” The New York Times: “‘It’s Frightening’: Democratic Voters Worried by Biden’s Struggles in Debate: Democrats found President Biden’s performance disconcerting, while Republicans were in a jubilant mood. Swing voters were flummoxed.” Politico: “‘WTF’: Panicked Dems start looking for alternatives to Biden” Semafor: “The debate Democrats feared” The Washington Post: “Democrats panic over Biden’s debate performance, doubt his future: The consternation over his halting performance encompassed both the halls of Congress and the living rooms of Democratic stalwarts.” NBC News: “Alarm and amusement at Biden’s performance as world reacts to Trump debate” CNBC: “Top Democratic fundraisers sound the alarm after Biden’s debate performance” ABC News: “Swing state voters react to presidential debate, Biden’s weak performance” Al Jazeera: “Biden falls flat against Trump in first 2024 US presidential debate” CNN: “Biden’s disastrous debate pitches his reelection bid into crisis” BBC: “Democrats backed into a corner over Biden’s performance” BBC: “Analysis: Biden’s incoherent debate performance heightens fears over his age” Variety: “Biden Should Never Have Debated Trump — and CNN Did Him No Favors”