It's the perfect time to get ready for a new arrival with Amazon's annual September Baby Sale, running all month long. Get up to 35% off on everything from smart monitors and car seats to strollers and more. Whether you're building your own registry or shopping for a baby shower gift, this is the best time to save big on top brands.

Create a soothing and safe environment for your little one with essential gear like comfortable gliders, portable playpens and bedside sleepers.

Ezebaby 3-in-1 baby bassinet: on sale for $132.98 (17% off), originally $159.99
AirClub bassinet bedside sleeper: on sale for $109.97 (20% off), originally $149.99
Graco Hadley 5-in-1 convertible crib: on sale for $254.99 (15% off), originally $299.99
Baby play gym mat: on sale for $35.99 (20% off), originally $44.99
Portable playpen: on sale for $155.99 (22% off), originally $199.99

Original price: $249.99

The Storkcraft Tuscany Custom Glider chair and ottoman set for nurseries features a smooth gliding motion, a lumbar support cushion and padded armrests with storage pockets for comfort and convenience.

Amazon Prime members get fast, free delivery, access to invite-only deals and the option to Buy With Prime. You can join or start a 30-day free trial to start your shopping today. Sign up to Amazon's Baby Registry to get a free welcome box, a 15% completion discount, and free returns for an entire year.

Original price: $119.99

This Graco crib and toddler mattress features a waterproof sleep surface and a removable, soft mattress cover. The brand's toddler mattress is backed by a 10-year limited warranty.

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Feeding essentials include everything from bottles and breast pumps to high chairs and sippy cups to help nourish your little one through every stage.

Medela breast pump starter kit: on sale for $114.99 (23% off), originally $149.99
Lansinoh anti-colic bottles: on sale for $16.96 (15% off), originally $19.99

Dr. Brown's natural flow anti-colic bottles: on sale for $43.99 (20% off), originally $54.99
Extra absorbent burp cloths: on sale for $6.64 (17% off), originally $7.99
Momcozy portable milk warmer : on sale for $79.99 (27% off), originally $109.99
PandaEar baby bibs: on sale for $8.65 (26% off), originally $11.65
Earth Mama nipple butter: on sale for $13.97 (18% off), originally $16.99
Momcozy bottle brush kit: on sale for $19.99 (20% off), originally $24.99

Original price: $19.99

Breastfeeding babies in public can be tricky, but this Muslin nursing cover can make setting up your station easier. The muslin is an excellent and easy-to-use coverall for moms. It is made of 100% cotton to keep the baby cozy.

Original price: $54.99

Momcozy's nursing pillow is designed to ease pressure on a parent’s arms and back while nursing or bottle-feeding, lifting the baby into a more ergonomic position. The pillow is 100% cotton and machine-washable.

Original price: $299.99

This beechwood high chair by Momcozy is designed to grow with your child, offering five convertible modes, from a traditional high chair to a toddler chair and learning tower.

Use baby tech to help you monitor, soothe and care for babies with features like wearable-free sleep tracking and automatic cry detection.

Frida baby thermometer: on sale for $35.99 (10% off), originally $39.99
White noise sound machine: on sale for $29.99 (17% off), originally $35.99
Nanit Pro smart baby monitor: on sale for $167.77 (33% off), originally $249.99
Owlet Dream Duo smart baby monitor: on sale for 349.99 (8% off), originally $379.99
Baby car camera monitor: on sale for $32.99 (19% off), originally $39.99

Originally: $349.99

The Philips Avent premium connected baby monitor features AI-powered technology that can track your baby's sleep and breathing patterns without needing any wearable devices. It can even use cry detection and translation to help you understand why your baby is crying. 

Original price: $99

The Nanit Sound and Light machine is an all-in-one device that creates a soothing and consistent sleep environment to promote more restful routines. The device features 11 soothing sounds and a customizable night light. 

Get the baby gear you need, from car seats and strollers to feeding bottles and high chairs, all designed to ensure a baby's safety, comfort and well-being.

Collapsible baby bathtub: on sale for $36.99 (10% off), originally $40.99
Momcozy baby carrier: on sale for $71.99 (28% off), originally $99.99
Munchkin car window shade: on sale for $9.77 (35% off), originally $14.99
Graco 2-in-1 swing and bouncer: on sale for $179 (10% off), originally $199
Evenflo Pivot modular travel system: on sale for $252.62 (32% off), originally $369.99

23 FIRST-YEAR ESSENTIALS TO GRAB DURING AMAZON 'S FEBRUARY BABY SALE

Original price: $299.99

Maxi-Cosi Pria all-in-one convertible car seat is the only seat you’ll need for a baby's first year. It can be used as a rear-facing harness, forward-facing harness or high-back booster.

Original price: $549.99

This convertible car seat features a unique QuickGuard installation system with a tension indicator that turns from red to green, ensuring a secure fit. The Rove is notable for its extended rear-facing capabilities (up to 50 lbs) and a no-rethread harness that adjusts as your child grows.

Original price: $239.99

The 4moms MamaRoo multi-motion baby swing stands out for its ability to mimic five unique motions, such as a car ride or a tree swing, at various speeds. The swing is Bluetooth-enabled, allowing parents to control the motion, speed and sound from their phone, and includes four built-in sounds and a mobile with interactive toy balls.

Diapering essentials include everything from disposable diapers to rash creams and wipes, helping parents keep their baby clean and comfortable. 

Baby diaper caddy organizer: on sale for $17.99 (10% off), originally $19.99
Huggies Overnites size 4: on sale for $28.22 (12% off), originally $31.99
Diaper Genie: on sale for $59.99 (20% off), originally $74.99
Mama Bear diaper wipe: on sale for $15.53 (17% off), originally $18.74
Baby wipe warmer: on sale for $29.98 (25% off), originally $39.99
Diaper bag: on sale for $36.54 (15% off), originally $42.99

Original price: $12.19

Huggies newborn diapers are designed for babies up to 10 lbs, with a focus on leak-proof protection and comfort. They feature a GentleAbsorb Liner, a pocketed waistband to contain messes and a special umbilical cord cutout.

Original price: $33.88

The Mama Bear Gentle Touch diapers are an Amazon brand of disposable diapers that are hypoallergenic and free of chlorine, fragrances and lotions, making them a good option for sensitive skin. A wetness indicator changes color to let you know when it's time for a change.

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Originally: $11.86

Desitin maximum strength diaper rash cream is a pediatrician-recommended, thick paste designed to treat and prevent severe diaper rash. Its key feature is the highest available level of zinc oxide (40%), which creates an immediate protective barrier to seal out wetness and soothe chafed, irritated skin.

Bill Belichick’s coaching debut in college football began with a roaring start, but came crashing down as TCU ran up the score on his UNC Tar Heels, 48-14, on Monday night. 

During his first postgame press conference, Belichick was his normal stoic self, as he was when he coached the New England Patriots. But this time was justified, considering there wasn’t much to talk about positively after starting off with an opening-drive touchdown and letting that momentum slip the Horned Frogs’ way for the rest of the game. 

Belichick, surrounded by "the tackiest" balloon-arch backdrop, said the Tar Heels simply need to be better in every phase. 

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"It was a great atmosphere for the game here tonight. The fans had tremendous energy," Belichick said in his opening remarks. "We played competitively, and then just couldn’t sustain it. So, obviously we have a lot of work to do. We need to do a better job all the way around – coaching, playing, all three phases of the game. Just wasn’t up to what it needs to be, and we’re a lot better than that. We need to work on those things and show that on Saturday on a short turnaround. 

"Give TCU credit, they came in and did a good job. They were clearly the better team tonight. They deserved to win, and they did it decisively."

BILL BELICHICK'S UNC COACHING DEBUT ENDS IN BLOWOUT HOME LOSS TO TCU

There was some obvious national reaction to watching Belichick’s Tar Heels take a beating at home on Monday night, with some pointing to the fact that his worst-ever loss in the NFL was a 38-3 defeat to the Dallas Cowboys in 2023. That was his final year coaching the franchise after winning numerous Super Bowls, so a 34-point loss to kick off college wasn’t what Belichick had in mind to begin this next chapter. 

Also, some fans took exception to his girlfriend, 24-year-old Jordon Hudson, being spotted on the sideline talking to him before kickoff. 

As the game went along, it was clear that TCU adjusted after UNC’s 83-yard opening-drive score, and they began to run away with the game after quarterback Josh Hoover got on track. 

CBS Sports college football writer John Talty even questioned if the Tar Heels were playing for their coaches after the deficit got so large. 

"This is a straight up whuppin’," he wrote on X. "Steve Belichick’s defense looks like it has quit out there against TCU. …This is a straight up embarrassing performance from Bill Belichick’s team. The effort levels are atrocious."

It was always going to be a challenge for Belichick, no matter his resume, to turn the Tar Heels program around immediately. There were over 70 transfers that came to Chapel Hill, and putting together a new program with new schemes certainly doesn’t happen right away.

However, with the pomp and circumstance there Monday night as well as the national spotlight, this start for UNC wasn’t what football fans are used to from a Belichick-run team. 

As he mentioned, it’s a short week for the Tar Heels, who will play Saturday against the Charlotte 49ers. 

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