XX-XY Athletics, a sportswear company founded by former Levi Strauss & Co President Jennifer Sey — and backed by former NCAA swimmer Riley Gaines — has reportedly received a permanent ban from TikTok over a video advertisement promoting and defending women’s sports.

Sey shared the news — and the ad — via X on Tuesday, saying, “When you run an ad standing up for women and girls’ sports, you get banned for life from @tiktok_us. Here’s the ad. Offensive, right?”

“If you think girls’ and women’s equality matter, stand up,” the ad begins. “If you think girls’ and women’s sports matter, and you want your daughters to have the same opportunity you had, stand up. If you know that it isn’t fair — or safe — to allow males to compete in girls sports because it’s, well, obvious, stand up.”

“Don’t be cowed by people who call you a bigot. You’re not a bigot,” it continues. “Don’t let men tell us how to be ‘good’ girls. Don’t let others tell you you just need to be quiet, sit down, be nice. It’s not nice to further a lie. It’s not mean to believe in women’s equality. We deserve our own sports, privacy, fairness, safety. We deserve a chance to compete, and win. So don’t be nice. Don’t be careful. Be honest, be brave, fight for women. We’ve come too far to give up now. And if you agree with that, stand up and stand with us.”

And here’s the notification lest I be accused of lying by my “fans.” pic.twitter.com/lUJ6cjuDYQ

— Jennifer Sey (@JenniferSey) June 18, 2024

Sey also shared a copy of the letter she received from TikTok stating that while the sportswear company’s account would still be accessible, none of their ads would go live on the platform.

“Our review indicates that your advertising content may violate TikTok’s advertising policies by featuring offensive content,” the letter read, adding that the decision could be appealed if a request was submitted within 180 days.

“Speak up. Stand up. Vote with your dollars. Don’t buy brands that don’t know what a woman is. Truth is counting on you,” Sey added in a follow-up post.

Speak up. Stand up.
Vote with your dollars.
Don’t buy brands that don’t know what a woman is.
Truth is counting on you. https://t.co/7D1TQrPSXH

— Jennifer Sey (@JenniferSey) June 19, 2024

“We’ve normalized discrimination against women and girls. What used to be called misogyny is now labeled as ‘progress,’ ‘inclusion,’ and ‘tolerance.’ Why do young girls have to suffer for the delusions of entitled men?” Paula Scanlan added.

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We’ve normalized discrimination against women and girls.

What used to be called misogyny is now labeled as “progress,” “inclusion,” and “tolerance.”

Why do young girls have to suffer for the delusions of entitled men? https://t.co/VNKuYU9tnM

— Paula Scanlan (@PaulaYScanlan) June 19, 2024

Celebrity Chef Gordon Ramsay urged his followers on social media to wear a helmet when they are riding bicycles as he opened up about a recent serious accident that he was involved in where he could have been killed.

“I’d like to share a very important message with you all,” Ramsay said in a video. “You know how much I love cycling and triathlons and Ironman, etc. This week, unfortunately, I had a really bad accident. And it really shook me. And, obviously, I’m lucky to be here.”

“Now from those incredible trauma surgeons, doctors, nurses in the hospital that looked after me this week, they were amazing. But honestly, you’ve got to wear a helmet,” he continued. “I don’t care how short the journey is. I don’t care the fact that these helmets cost money, but they’re crucial. Even with the kids, a short journey, they’ve got to wear a helmet.”

He then lifted up the side of his shirt and showed a massive bruise that he sustained from the accident that covered the entire side of his torso.

“Now, I’m lucky to be standing here. I’m in pain,” he said. “It’s been a brutal week, and I’m sort of getting through it. But, I cannot tell you the importance of wearing a helmet.”

He concluded the video by once again urging: “Please, please, please, please wear a helmet. Because if I didn’t, honestly, I wouldn’t be here now.”

In the caption of the video posted on X, Ramsay said that the accident happened in Connecticut.

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WATCH:

An important #FathersDay message from me…WEAR A HELMET ! This week I had a bad accident while riding my bike in CT. I’m doing ok and I’m thankful for all the doctors, nurses and staff at @LMHospital who looked after me but most thankful for my helmet that saved my life. Be Safe pic.twitter.com/UMjaoXGpkc

— Gordon Ramsay (@GordonRamsay) June 15, 2024