Students at the University of Arizona were caught on camera Wednesday throwing eggs at pro-life activists and their graphic display, which featured images of aborted babies.

Video shows a large group of students chucking eggs at a display set up by an anti-abortion group called the Center for Bio-Ethical Reform.

The students also threw jello at the group’s display, Abra Singleton, the Center for Bio-Ethical Reform’s southwest regional director, told The Daily Wire.

Three of the activists were hit by eggs, including Singleton’s 72-year-old father, who was hit in the head with an egg, Singleton said.

Those three activists have filed charges, she said.

The graphic display featured photos of aborted preborn babies side-by-side with victims of historical human rights abuses like the Holocaust and Rwandan genocide.

No other student organization would partner with the Center for Bio-Ethical Reform @abortionNO at ASU and UofA, but promoting life is essential and a value we believe in. Thank you @uofa_gop and @ASU_CRU @RU_Arizona for hosting them on campus. pic.twitter.com/TrsMIiiWZp

— 𝕮ollege 𝕽epublicans 𝖀nited (@National_CRU) April 12, 2023

YESTERDAY: Abortion protesters egg a graphic display depicting aborted babies at the University of Arizona

Video provided by Center for Bio-Ethical Reform pic.twitter.com/cIp2LuHnNC

— Mairead Elordi (@JohnsonHildy) April 14, 2023

More damage from the abortion protesters pic.twitter.com/iaVJDXRhbt

— Mairead Elordi (@JohnsonHildy) April 14, 2023

Students told local outlet 13 News that they were disturbed by the images.

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“Using that kind of graphic imagery and confronting people with that in a way that they physically cannot avoid because it’s lining a corridor that leads to several classrooms,” one student told the outlet. “Children can see that, people who have been exposed to those tragedies can see that without consent and that’s not okay.”

Students were reportedly so disturbed by the images that they set up emergency counseling at the Women and Gender Resource Center.

A student who works at the resource center told the outlet that “over 30 people” came into the center in one day because they were “triggered by the display and were in crisis.”

“The reason we use images is that past reformers have used images,” Singleton told The Daily Wire. She cited William Wilberforce, a British politician who worked to abolish the slave trade, and Lewis Hine, a photographer who worked to end child labor.

“We don’t believe that the victims of abortion benefit by being hidden,” she said. “We want to open the casket on the ugly truth of what goes on thousands of times a day.”

The reason they compare aborted babies to victims of other injustices is that “preborn human beings are just that, human beings,” she said.

“When you strip personhood away from certain groups of people, then you can justify killing them,” Singleton said.

The anti-abortion group was hosted on campus by University of Arizona’s College Republicans club.

On Thursday, the activists returned to campus with a police presence, per their request, Singleton said. At least two uniformed officers remained with the group all day on Thursday, she said. The police independently decided to erect their own barricade around the display, which was farther away than the group’s initial barricade and did a better job of preventing the students from damaging the display, she said.

The approach, while upsetting to some, works, she added.

“We have changed many minds doing this,” Singleton said. “Sometimes people change their mind right on the spot. Sometimes they come back to us years later when we have another display and they let us know that they were angry with us originally, but they later changed their minds because they kept thinking about the pictures.”

“Women have chosen life after seeing our images, so we know it works,” she said. “We understand that it’s upsetting, but children are dying, and our main focus is to make abortion unthinkable.”

“It” girls have always been a major draw in advertising, but what’s driving companies to suddenly choose an it girl who isn’t a girl at all?

Consumers have seen a rash of major brands, including Nike, Bud Light, Crest, and Ulta Beauty  partnering with polarizing trans personality Dylan Mulvaney.

While political pundits are often quick to blame the transgender marketing trend on “woke corporatism,” some are also pointing to a scoring tool from a major Left-wing lobbying group.

Some of the biggest financial companies have been known to use Environmental, Social, and Governance (ESG) factors as a social credit score when making investment decisions. But attention is turning to how a little-known subset score called the Corporate Equality Index (CEI) is playing an outsized role in companies’ strategy to drive up their ESG rankings. 

The CEI was established in 2002 by the Human Rights Campaign, the largest LGBTQ lobbying group in the world. It assigns a score to companies based on things like whether they offer same sex partner benefits, whether their health insurance covers transgender surgeries, and, yes, whether their marketing campaigns are “inclusive.”

Looking over today’s corporate landscape, you’ll see companies from Coca-Cola and Nestle to American Airlines and Kroger grocery stores touting their perfect CEI scores.

Anheuser-Busch, the company that makes Budweiser, was one of the first corporations to embrace the CEI score as a desirable benchmark starting in 2008. Then, earlier this month, it handed an endorsement deal to Mulvaney, a 26-year-old biological man and former actor who became famous for his viral “365 days of girlhood” TikTok account, documenting his first year as a “girl,” living the childhood he never had.

Mulvaney has since been hosted at the White House and headlined marketing campaigns for women’s products from Kate Spade to Ulta Beauty. Tampax even sent him a box of products to promote. In April, however, Mulvaney’s advertising career struck the most discordant note of all when Bud Light sent him some specially-branded cans to promote on his social media accounts.

Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺

The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.

(This is not April Fools, it’s actually real)

🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ

— Oli London (@OliLondonTV) April 1, 2023

Critics characterize the CEI score as an “extortion racket.” They say if companies don’t promote LGBTQ celebrities and themes in their marketing, as the Human Rights Campaign demands, they’ll receive a low score. 

And that matters because the big investment companies like BlackRock and Vanguard reportedly consider the CEI grades as part of a company’s overall ESG score. As political podcaster James Lindsay told The New York Post, “They are chasing these scores because if you are not found to be compliant, you could be de-listed from the portfolios of index funds and pension funds and that’s a whole chunk of money.”

To reiterate – having a low CEI score can negatively affect a company’s ESG score, which can negatively impact a company’s bottom line.

Choosing a controversial figure like Mulvaney may seem like a big risk, but some analysts say not as much as the impact of having a BlackRock or State Street — or any other major investment company — decide to bypass your company.

Up until the last few years, a lot of brands were able to quietly do both. So given the fact that Bud Light’s own social media accounts have gone silent for a week since the controversy erupted, you get the sense the backlash took them by surprise.

Anheuser-Busch put out a statement to Newsweek that seemed to try to distance the company from the politics of partnering with Mulvaney. They said Anheuser-Busch “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney.”

And they stressed that they made a personalized can for Mulvaney as a gift and that it’s not for sale to the general public.

Budweiser, however, was already facing decline and some see this as a possible way to shore up a niche market.

In a recent podcast interview Bud Light’s new VP of marketing said the brand has been dying for a long time so this was part of an appeal to women and younger buyers.

Read this first, then watch the video:

Over the weekend, I explained this to people venting their outrage about Dylan Mulvaney:

“Those who have concerns about our institutions being captured by a woke mindset refuse to understand that our institutions HAVE actually been… pic.twitter.com/sqIyczm2I5

— Konstantin Kisin (@KonstantinKisin) April 10, 2023

“So I had this super clear mandate. It was like we need to evolve and elevate this incredibly iconic brand,” she said. “And what I brought to that was a belief in okay what does evolve and elevate mean? It means inclusivity.  It means shifting the tone, it means having a campaign that’s truly inclusive … And representation is sort of at the heart of evolution … We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.”

This time though, Anheuser-Busch’s CEI strategy may have failed to take into account just how substantial the backlash would be, and for once please the big investment firms may not have been worth angering consumers. Since controversy erupted over its “inclusive” marketing partnership with Mulvaney, the company’s market value has dropped by roughly $5 billion, with bar owners saying their sales of Bud Light are down anywhere from 30 to 80%.