Opt Out Of Mother’s Day: New Corporate Trend ‘Reeks Of Anti-Family’ Activism, Critics Say

Major corporations and businesses are sending out emails offering a chance to “opt out” of Mother’s Day-related communications.

In a viral thread posted Sunday, Twitter account Arizona Informer posted more than a dozen screenshots from businesses sending Mother’s Day opt-out offers, noting the similar language used in the emails and equating the trend with anti-family activism.

“Something very strange is happening with Big Corporations,” Arizona Informer captioned the thread. “Out of nowhere, [Kroger]-owned [Fry’s Food Store], [Kay Jewelers], [Hallmark], and now [DoorDash] have all sent ‘Opt out of #MothersDay emails to their customer base.”

“This is not organic,” the account charged. “This reeks of anti-family activists.”

Something very strange is happening with Big Corporations. Out of nowhere, @kroger owned @FrysFoodStores, @KayJewelers, @Hallmark, and now @DoorDash have all sent "Opt out of #MothersDay" emails to their customer base. This is not organic.

This reeks of anti-family activists. pic.twitter.com/4pkKqGUooW

— Arizona Informer (@AZInformer) April 23, 2023

“We understand that Mother’s Day may be a difficult time for some,” a message from DoorDash said, adding an option to be “removed from additional emails and push notifications” relating to the holiday.

A message from Kay Jewelers said, “We know Mother’s Day can be a challenging time, which is why we want to know if you’d rather not receive Mother’s Day related emails.”

“With Mother’s Day coming up, we understand this can be a difficult time of year for some,” read a similar email from Nespresso. “If you would like to opt out of Mothers Day emails, you can simply click below.”

@Nespresso as well pic.twitter.com/ipnzYCwxMf

— Arizona Informer (@AZInformer) April 23, 2023

Levis, Ancestry, MAC cosmetics, Stitch Fix, BuyBuyBaby, Etsy, and Cartier were some of the other companies included in the thread.

One commenter noted, “It’s really weird how they’re all doing this in unison.”

“That’s how you know it’s not organic. Similar language. Like a template that was passed around,” Arizona Informer responded.

The Twitter thread has been viewed more than 1 million times since Sunday. But not everyone is in agreement that the message is anti-family or coordinated.

One commenter disagreed that the timing of the messages was weird, noting that the emails would come out at the same time: around Mother’s Day. Others said it was merely the corporations being sensitive to people who might have lost a parent, or toward women who are having difficulty conceiving or have suffered a miscarriage.

Still, it’s widely known that sex and gender have been targeted by activists pushing radical gender theory in recent years. Women and girls have had their spaces and sports infiltrated by males claiming to identify as females, and biological women have routinely been reduced down to “person with a uterus, birthing person, or person who menstruates.”

Related: Sorry, Ladies! Mother’s Day Is Going Gender Neutral

Protesters Disrupt Montana House Over Trans Lawmaker Standoff

Shouting protesters disrupted the proceedings of the Montana House of Representatives on Monday, leading to several arrests of people demonstrating in support of a transgender lawmaker who is being silenced after lashing out at colleagues.

In a scene reminiscent of what happened at the Tennessee state capitol building last month, demonstrators filled the gallery and chanted “Let her speak!” when the GOP-led chamber voted to uphold a gag order on state Rep. Zooey Zephyr (D-Missoula), who was in the room and held up a microphone.

Protesters chanted, "LET HER SPEAK" at a Montana House Session, while Rep. Zooey Zephyr held a microphone in the air. Republican leaders in the legislature doubled down on their decision to continue to forbid her from participating in debate.
Full Story: https://t.co/ABth9kV3N3 pic.twitter.com/IqabIkO07h

— NBC Montana (@NBCMontana) April 24, 2023

After the protesters ignored demands that they come to order, Republican House Speaker Matt Regier asked the sergeant of arms to clear the gallery and directed members to move to the side of the chamber. Police in riot gear forcibly removed the protesters and at least seven individuals were arrested, per Montana Public Radio.

#mtpol #mtleg pic.twitter.com/2Bg5tYFfQQ

— Holly Michels (@hollykmichels) April 24, 2023

Holly Michels, head of the Montana State News Bureau, tweeted videos showing some of what transpired during the arrests.

“House Republicans condemn violence and will always stand for civil debate and respect for our process of government,” Montana House GOP leadership said in a statement.

pic.twitter.com/mj9z9bI3L6

— Holly Michels (@hollykmichels) April 24, 2023

“Today’s riot by far-left agitators damages our discourse and endangered legislators and staff. Their actions did not represent Montana values,” they added. “We want to thank our law enforcement for maintaining order and protecting the safety of everyone at the Capitol. House Leadership will stand firm in our commitment to decorum, safety, and order. We will uphold the people’s will that sent 68 Republicans to Helena.”

NBC Montana reported the standoff began last week when Zephyr, who identifies as a transgender person, scolded lawmakers who support legislation that would ban transgender surgeries for minors. “I hope the next time there’s an invocation when you bow your heads in prayer, you see the blood on your hands,” Zephyr said, referring to the opening prayer.

Regier indicated Zephyr will not be recognized to speak on the floor until an apology is given. “There’s a reason the speaker can choose not to recognize. I believe that’s there … to [uphold] decorum moving forward. So until that trust is restored and I can assure the integrity of the House is a priority, there’s going to be a pause,” he said, per the Montana Free Press.

Zephyr is showing no signs of backing down.

Today—when the Speaker continued to not recognize me as a duly elected official—my constituents & community protested on behalf of their democratic right to be heard.

I raised my mic and stood in solidarity with them. I am devoted to those who rise in defense of democracy. pic.twitter.com/MvvzlSz7Vb

— Rep. Zooey Zephyr (@ZoAndBehold) April 25, 2023

“For the third consecutive day, I have been denied the opportunity to represent my constituents in the Montana legislature and to speak on their behalf,” Zephyr said in a statement Monday evening.

“When my constituents and community members witnessed my microphone being disabled, they courageously came forward to defend their democratic right to be heard — and some were arrested in the process,” Zephyr added. “I stood by them in solidarity and will continue to do so. As an elected representative, I am devoted to supporting those who speak in defense of democracy, as it is my duty to ensure their voices are heard and respected.”

Montana House Minority Leader Kim Abbott (D-Helena) released a statement voiced support for Zephyr.

“Today we saw Montanans show up and engage in the democratic process, and some of those Montanans were arrested,” Abbott said.  “To me, it’s an incredible statement in support of the trans, nonbinary, and Two Spirit community — and against the Republican agenda that would strip our neighbors of their basic rights, dignity, and humanity.”

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