President Donald Trump is weighing in on the Cracker Barrel controversy with some pointed advice for the company’s marketing team.

Cracker Barrel has been in the headlines for days following the unveiling of a new logo that most social media users absolutely despise. This, coupled with remodeled stores and a new modern aesthetic, has loyal Cracker Barrel fans seeing red and threatening to boycott. The president says the solution lies in reverting to the way things were before.

“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump shared on Truth Social on Tuesday morning. 

“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”

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So far, there doesn’t appear to be any movement to backtrack. Cracker Barrel CEO Julie Felss Masino said during an appearance on “Good Morning America” last week that feedback has been “overwhelmingly positive.” Several days later, a company spokesperson addressed the ongoing backlash by claiming it was part of a “vocal minority.”

But the numbers told a different story. The company reportedly dropped $143 million in market value, as tracked by Dow Jones Market Data Group, per Fox Business.

This led to the company releasing a statement that wasn’t quite an apology, but was closer to admitting it had made a mistake. 

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the statement began.

“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” it continued.

The company promised that Cracker Barrel’s core values have not changed and highlighted some of the traditional elements that it would keep, including “rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”

It also discussed how the elderly man sitting next to a barrel on their original logo wouldn’t be disappearing completely either.

“Uncle Herschel will still be on our menu (welcome back Uncle Herschel’s Favorite Breakfast Platter), on our road signs, and featured in our country store. He’s not going anywhere — he’s family.”

The statement continued: “We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees. At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”

WASHINGTON (Reuters) -The Trump administration is weighing possible stakes in defense companies and others it does business with, U.S. Commerce Secretary Howard Lutnick said on Tuesday in defending President Donald Trump’s push for a greater federal government role in American businesses.

“They’re thinking about it,” Lutnick told CNBC, citing Pentagon leaders, when asked if the administration was considering taking pieces of contractors such as Lockheed Martin Corp, Boeing Co or Palantir Technologies Inc . “There’s a lot of talking that needs to be had about how do we finance our munitions acquisitions.”

“There’s a monstrous discussion about defense. Lockheed Martin makes 97% of their revenue from the U.S. government. They are basically an arm of the U.S. government,” he added.

Boeing declined to comment, and representatives from Lockheed and Palantir did not immediately respond to a request for comment.

Following Lutnick’s comments, shares of Lockheed were up 1.1%, while Boeing was up about 0.7% and Palantir was down about 1%.

On Monday, Trump said he wants to make more U.S. government investments in healthy American companies even as critics warn that such a role for the government could limit corporate strategy and market agility and questions are raised about the impact on consumers.

The Trump administration last week announced a near-10% stake in chipmaker Intel. It previously intervened to complete the purchase of U.S. Steel by Japan’s Nippon Steel in June, taking what Trump called a “golden share” that gives Washington say over its operations.

It also took a stake in rare earths company MP Materials, and brokered a deal with chipmakers Nvidia and AMD to take 15% of revenue from sales to China of chips that had previously been prohibited.

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The unusual level of federal government intervention in the economy has created unexpected alliances, with liberal U.S. Senator Bernie Sanders backing the stake in Intel.

Lutnick on Tuesday said companies that need federal assistance should be prepared to deal with Trump.

“If a company comes to the United States of America government and says: we need your help, we want to change everything… I think that’s a question between the CEO and the president of the United States of whether he will listen to them and change the rules,” he told CNBC, citing the Nvidia deal.

“If we are adding fundamental value to your business, I think it’s fair for Donald Trump to think about the American people,” Lutnick added.

(Reporting by Susan Heavey; additional reporting by Mike Stone in Washington and Nathan Gomes in Bengaluru; Editing by Bernadette Baum, Andrea Ricci and Nick Zieminski)