MORNING GLORY: Legacy media didn’t lose readers, it drove them away

Readers will always read, and news junkies will always find and especially read news. Reading is simply faster than broadcast, so news delivered by text is always going to have a market. That reality does not, however, guarantee any platform the loyalty of a subscriber.

"Journalism is a craft, not a profession," the late Michael Kelly would routinely state in the blessed years when he was a weekly guest on my radio program. Kelly was the equal of any American journalist of his generation, having worked for The New York Times, The Washington Post, The New Yorker, The New Republic and The Atlantic. 

Michael was killed covering the American invasion of Iraq in April 2003. The point he was making was that anyone could be a "journalist," as there is no licensing involved in American journalism as there is with professions such as medicine and law. Getting paid to "be a journalist" — that was the trick, and as the internet exploded, so did the opportunities to work in the craft.

WASHINGTON POST CEO STEPS DOWN AMID ONSLAUGHT OF BACKLASH FOLLOWING MASS LAYOFFS

The craft survives and thrives in the United States unlike anywhere else in the world because of the First Amendment. The ongoing, never-ending creative destruction of capitalism (thank you for the phrase, Joseph Schumpeter) is the constant companion of every business, including journalism. Freedom of the press, as guaranteed by the Constitution, makes the rise and fall of platforms for journalism particularly robust. There is hardly any "state" media left with the demise of federal funding for National Public Radio and the Corporation for Public Broadcasting, but the vast universe of media continues to expand, and the "news media" within it.

In the aftermath of the big layoffs at The Washington Post, there has been an explosion of commentary — again — about the decline and often the death of newspapers. But if you are reading this, it came to your attention via some means other than a subscription to a legacy newspaper. And there, in a sentence, is the dilemma for legacy "news," and indeed any written product for which a reader has to pay: There is so much "free" content that it is very, very difficult for a high-overhead text product that depends on subscriptions to succeed. By "succeed," I mean at least break even.

EX-WASHINGTON POST CHIEF BLASTS 'GUTLESS' BEZOS AS PAPER ROCKED BY MAJOR LAYOFFS

For as long as I’ve been a broadcast and print journalist — and that dates to 1979, when I first was paid to write by a newspaper, and 1990, when I first broadcast over the airwaves — I’ve been a critic of legacy media in general for its liberal and then left-wing bias. I have tried to do so without dumping on former employers or colleagues. So this column is not specifically about The Washington Post, for which I wrote columns from February 2017 to October 2024.

The late Fred Hiatt, the Post's editorial page editor, who hired me, was a splendid editor and person, as are Ruth Marcus and David Shipley, who supervised the Opinion pages in turn after Fred’s death. All three proved terrific people to work for and with, as did all of my editors at the paper.

After I left the Post, however, I also stopped subscribing to it. That’s not intended as anything other than a statement of fact. Over the past five years, I have also discontinued subscriptions to The Telegraph and the Financial Times in the U.K., as well as The New York Times and most subscription-based products that existed 20 years ago as newspapers, other than The Wall Street Journal and Cleveland.com. (The Journal is owned by Fox News Media’s sister company, News Corp.)

WASHINGTON POST JOINS OTHER NEWS OUTLETS IN LAYING OFF RACE-BASED JOURNALISTS

The Journal has excellent reporting on every major story covered by legacy media, and Cleveland.com super-serves any fan of Cleveland’s Browns, Cavaliers and Guardians, as well as the Ohio State Buckeyes.

That second subscription to a "legacy platform" (the former Cleveland Plain Dealer) makes a key point: The sports editor for Cleveland.com, David Campbell, has done a masterful job cultivating the absolutely essential revenue driver for any formerly "regional paper" that needs a far-flung fan base to be satisfied — and indeed tied even more deeply — to its sports addictions. The podcast and text options available for a couple of bucks more, or for free with a quick ad or two, present a model to be studied by any struggling paper. 

Campbell has kept the dean of Cleveland sports analysis, Terry Pluto, working — and now podcasting — along with a dozen veteran beat reporters, while developing a new generation of journalists serving each team’s "verticals." I assume, but do not know, that successful platforms in every sports-blessed region have done something similar — and have thereby kept many journalists outside the sports section working.

CLICK HERE FOR MORE FOX NEWS OPINION

I hold up The Journal and the sports section of Cleveland.com as models for what still works for primarily text-based products that depend upon subscription revenue but compete for readers’ eyeballs with quality non-subscription text and audio-video. 

Quality matters most of all, but niche readership super-service, particularly in areas like sports news and opinion, is a close second. In this era of abundant free information, it was inevitable that the winnowing that began with the rise of internet-based blogs — then internet-based newsletters without legacy platforms’ sunk costs — and then Substack and podcasts would take a toll on every legacy platform that owed its origins and legacy audiences to a now-extinct quasi-monopoly status and continued reliance on subscription revenue.

Writers and reporters can still get paid to write and report. Andrew Sullivan — arguably the single most influential journalist of the past 50 years because he helped bring about the institution of same-sex marriage through a sustained effort to persuade, while also pioneering the stand-alone, one-writer subscription model — is no longer alone among writer-reporter-columnists who work for themselves. Such journalists are now, in fact, legion. But they must work for their readers, or the revenue will go away.

The journals and subscription websites that have thrived or arrived in this era are best served by a commitment to both quality and the super-service of niches. Bylines have long been brands, and it is very useful to have some of those as well. The new platforms that have flourished, and the old ones that have survived, must earn subscriber support at least annually. They cannot alienate or drive readers away. It’s just the business. 

The abundance of "free and good" is deadly for the "not free, no matter how good" — and certainly for the "not free and redundant," or worse, the "not free and just bad." Free beats not free every time, just as quality beats slop.

Text-only platforms remain abundant, and news delivery platforms are many and varied. The number of working journalists has probably increased since the arrival of the web. Merriam-Webster’s primary definition of a journalist is broad — "a person employed to gather, write, or report news for newspapers, magazines, radio, or television" — but not broad enough. Slash the second half off to make the definition current: Anyone employed to gather, write or report news is a journalist, even if employed directly by readers or viewers. 

In America, at least, the Golden Age of Journalism has begun: There are zero gatekeepers.

Hugh Hewitt is a Fox News contributor and host of "The Hugh Hewitt Show" heard weekday afternoons from 3 PM to 6 PM ET on the Salem Radio Network, and simulcast on Salem News Channel. Hugh drives Americans home on the East Coast and to lunch on the West Coast on over 400 affiliates nationwide, and on all the streaming platforms where SNC can be seen. He is a frequent guest on the Fox News Channel’s news roundtable, hosted by Bret Baier weekdays at 6pm ET. A son of Ohio and a graduate of Harvard College and the University of Michigan Law School, Hewitt has been a Professor of Law at Chapman University’s Fowler School of Law since 1996 where he teaches Constitutional Law. Hewitt launched his eponymous radio show from Los Angeles in 1990. Hewitt has frequently appeared on every major national news television network, hosted television shows for PBS and MSNBC, written for every major American paper, has authored a dozen books and moderated a score of Republican candidate debates, most recently the November 2023 Republican presidential debate in Miami and four Republican presidential debates in the 2015-16 cycle. Hewitt focuses his radio show and his column on the Constitution, national security, American politics and the Cleveland Browns and Guardians. Hewitt has interviewed tens of thousands of guests from Democrats Hillary Clinton and John Kerry to Republican Presidents George W. Bush and Donald Trump over his 40 years in broadcasting. This column previews the lead story that will drive his radio/ TV show today.

CLICK HERE TO READ MORE FROM HUGH HEWITT

Conservative columnist says Donald Trump has lost the country. It’s complicated.

This is hardly a breaking-news situation. It’s not like some horrible new information has been unearthed in the last few days about the President of the United States.

(Though I don’t think he helped himself by posting the Obamas-as-apes image and refusing to apologize.) 

I started thinking about this after some comments by Ross Douthat, the moderately conservative New York Times columnist, who is, shall we say, a frequent critic of Donald Trump.

"I want to tell you a secret," Douthat says in the video. Well, that sounds exciting.

WHITE HOUSE REMOVES SOCIAL MEDIA VIDEO SHOWING OBAMAS AS APES AFTER CRITICISM

"One that most conservatives on the internet don’t want you to know. A year into his second presidency, Donald Trump has lost the country."

Is that true?

He’s not just saying that the Democrats are going to crush the GOP in the midterms the same way that the Seattle Seahawks annihilated the New England Patriots in the Super Bowl

He plays clips of pundits analyzing the latest polls, such as Trump with an approval rating of 37%, and a majority of Americans saying the country is worse off than a year ago. 

But is this the rarefied view of the Acela corridor intelligentsia that doesn’t reflect the Silent Majority, a term popularized by Richard Nixon that Trump has now embraced?

TRUMP DEFENDS MINNEAPOLIS FEDERAL ENFORCEMENT, SAYS CRIME PLUNGED AFTER ‘THOUSANDS OF CRIMINALS’ REMOVED

Let Douthat make his case: "And all of this was predictable. From the first days of DOGE through the debacle in Minneapolis, the Trump administration has consistently governed as if swing voters aren’t part of its coalition. And now, guess what? They’re not."

Let me toss out some caveats:

Donald Trump has been declared politically dead with stunning regularity over the last decade. After his "Access Hollywood" comments about having his way with women. After the payment of hush money to Stormy Daniels. And even by most fellow Republicans after the Jan. 6 riot at the Capitol.

Not to mention by the four indictments, with one conviction, that undoubtedly wound up helping Trump because they were viewed as overkill.

How many political geniuses thought at the time that Trump could come back to win a second term? 

And while I agree that the Democrats have hurricane-force winds at their backs for the midterms, it is still nine months away with many unknown variables, especially the state of the economy in the wake of Trump’s tariffs.

What’s more, Trump’s divisive governing style has always focused on playing to his MAGA base, while doggedly denouncing Democratic leaders (Tim Walz is "seriously r------d"), their cities (Baltimore is a "hellhole"), and saying Somalis are "garbage" and should be sent home. 

"But here’s the thing," says Douthat. "It isn’t moderates and swing voters who lose out when the Trump administration becomes unpopular. It’s people on the right. People like me, and certainly people further to my right who support many of the things the Trump administration has tried to do, from securing the border to pressuring American institutions to become more ideologically diverse, to resetting and rolling back DEI. All of that, all of that agenda will just disappear if the Republican Party can’t win elections."

FEDS SHIFT TO TARGETED IMMIGRATION ENFORCEMENT IN MINNEAPOLIS UNDER HOMAN

Having offered up various explanations, I have to say I think Ross Douthat is onto something.

We’ve been through a stretch in which the president has kidnapped the leader of Venezuela (though Nicolás Maduro is a crooked thug), threatened to take over Greenland, alienated Canada with his 51st-state talk, abolished the East Wing, ordered his name chiseled onto the Kennedy Center, and presided over a 43-day government shutdown, the longest in American history.

And he remains dogged by the Jeffrey Epstein files, though I’d argue that the documents confirm he didn’t personally engage in sexual misconduct.

Trump has also made no effort to hide his campaign of retribution against political enemies, although such attempts have often been rebuffed by the courts (such as a judge throwing out charges against Jim Comey and Letitia James).

I think it’s something even more visceral than that.

The awful excesses of ICE have fueled a fierce backlash against the federal forces that are carrying out Trump’s signature campaign issue, a program of mass deportation. And the violence directed at these agents is of course reprehensible.

Yet every couple of days, Americans are hearing about, or viewing phone videos of, ICE detaining a 5-year-old boy, ICE dragging a man in his underwear into the snow before returning him, ICE pulling American citizens from their cars, ICE breaking a car window after being told a month-old baby was in the back, covering the infant with shards of glass.

CALM AMID CHAOS: NOEM DEFIES CALLS TO RESIGN, TOUTS BORDER VICTORY AS SHUTDOWNS, STORMS AND RIOTS SWIRL

DHS spokeswoman Tricia McLaughlin told me in a video podcast interview that she stands by her comments that Renee Good was a domestic terrorist.

But it’s the killing of Good, who had just dropped her child at school, and especially Alex Pretti, an ICU nurse working with veterans, that have really shaken the country and made Minneapolis resemble a warzone.

The president has toned down his rhetoric, saying ICE should have used a "softer touch," expressing sympathy for the dead Americans, and beginning a partial pullback from Minnesota.

Sometimes an accumulation of issues reaches a tipping point, one that grabs people by the throat and won’t let go, inflicting lasting damage. 

So has Trump lost the country? It’s complicated.    

The tipping-point issue easily becomes shorthand for all the other attributes that people dislike about a politician. The economy really isn’t that bad, with 4.4% unemployment, but many Americans perceive their situation to be worse.

ICE’s sometimes brutal tactics, which are supposed to be aimed at illegal immigrants and the so-called "worst of the worst," are increasingly being used against American citizens.

Less than 14% of the nearly 400,000 immigrants arrested by ICE in the past year had charges or convictions for violent criminal offenses, says an internal Homeland Security document obtained by CBS.

SUBSCRIBE TO HOWIE'S MEDIA BUZZMETER PODCAST, A RIFF ON THE DAY'S HOTTEST STORIES

And then there are the children caught up in this web. According to a lawsuit, 18-month-old Amelia was rushed to a hospital with life-threatening respiratory failure, then sent back to a Texas detention center, where she was allegedly denied the daily medication doctors prescribed. As the toddler struggled to breathe, "she was on the brink of dying," said an immigrants’ advocate at Columbia Law School, according to NBC. (Amelia was released after the suit was filed.)

I would never rule out Trump’s ability to bounce back. But the angst over ICE, and the assault on citizens of this country, have left an indelible scar on his presidency.

About Us

Virtus (virtue, valor, excellence, courage, character, and worth)

Vincit (conquers, triumphs, and wins)