The CEO of Jaguar is stepping down from his position not long after after the company went viral for an avant garde rebrand that many deemed ultra woke.

Adrian Mardell is reported to be retiring from his role after spending three decades at the luxury car company. The exec worked in finance for most of his tenure before stepping in to serve as CEO for the past three years, per a Reuters report. No reason was given for his upcoming departure.

An ad campaign for Jaguar sparked massive criticism online following its November release. The “Copy Nothing” campaign included a colorful commercial of people dressed in vibrant, outlandish outfits. The characters could be seen grabbing sledgehammers, painting over the camera lens, and striking poses as the music played.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

One of the chief criticisms viewers have is that the ad doesn’t have any cars in it.

Instead, disjointed phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds,” and “copy nothing” appear on the screen.

Tesla founder Elon Musk responded to the ad, writing, “Do you sell cars?”

The social media account replied to many commenters questioning the ad, saying things like, “The story is unfolding. Stay tuned,” “We’re shifting gears, not our purpose,” and “Consider this the first brushstroke.”

The ad was part of a huge brand overhaul, which has been described as going in a new EV-only direction.

Managing director Rawdon Glover complained about the backlash during an interview with the Financial Times, saying the campaign messaging was drowned out in “a blaze of intolerance” on social media. Glover also claimed that the colorful new ad was not meant to be “woke.”

“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover said at the time, as The Daily Wire previously reported.

“We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes.”

Recording artist Lizzo got in on the trend of mocking the viral American Eagle ad with Sydney Sweeney, but most of her followers were not amused.

The 47-year-old rapper shared what appears to be an AI image of herself clad head to toe in denim to Instagram that included the caption, “My jeans are black.” The image also had text on it that said, “If the Democrats won the election.”

Comments on the image mostly criticized Lizzo for having beef with the Sweeney ad, pointing out that it wasn’t racist or hateful to put white people in advertisements.

“Lizzo this is embarrassing,” one person wrote. “Sydney being the face of the ad doesn’t take away from other ethnicities or beauty. Get real.”

“This is so weird. So companies are no longer allowed to use any white models to model their products?” another wrote.

“This promotes division and smells of racism and relevancy. Do better,” another wrote.

Many commenters also noted how Lizzo failed to tag the original creator of the image, Kevin Flynn, who runs the account “whitepeoplehumor.” She also cropped out his name when reposting the ad recreation on her personal Instagram account.

The argument stems from American Eagle’s viral ad campaign featuring Sweeney posing provocatively with a sports car while helping advertise the retailer’s denim. In one of the ads, Sweeney says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”

This messaging has led to absolute crashouts by mainstream media and leftist social media influencers, who insist the Sweeney ads are nothing but “Nazi propaganda.”

Backlash got so bad that American Eagle responded, but instead of apologizing, they doubled down. 

‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story,” the company posted on Friday to their Instagram.

“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” AE continued. “Great jeans look good on everyone.”