With the 10-year anniversary of The Daily Wire coming up, it’s a good time for reflection and celebration for all we’ve accomplished. Some of the company’s proudest moments came in the form of product launches, or more specifically, product offering alternatives for customers who were fed up with supporting companies who hated them.

We took a giant gamble, and so far, it’s been working beautifully. 

It started with a razor.

Back in 2021, Harry’s Razors decided Daily Wire audiences weren’t the kind of customers they wanted anymore. After years of advertising on our shows, Harry’s abruptly pulled the plug over what they called a “values misalignment” after Michael Knowles shared “homophobic and transphobic content” on his show. 

All it took was one outraged leftist making some noise, and they snapped like…. well, like a cheap plastic razor.

Most companies would’ve grumbled and moved on. But that’s not The Daily Wire way of doing things. “Fine. I’ll start my own razor company,” Jeremy Boreing wrote on X at the time, and then, he did. In March 2022, Jeremy’s Razors was born, complete with what became known as “The Greatest Commercial Ever.”

That ad went mega viral, racking up tens of millions of views. Within days, tens of thousands of Americans subscribed. Within a year, Jeremy’s Razors had over 100,000 active members, shipping grooming kits, aftershave, and even expanding into soaps and household goods. Fast-forward to today, the brand is celebrating milestones left and right, including:

This wasn’t just a protest. It was proof that conservatives weren’t just complaining about woke corporations. We were building alternatives, and they were working. If we could conquer the cutthroat personal care market, what came next?

That answer, of course, was chocolate.

In March 2023, Hershey’s rolled out a Women’s History Month campaign featuring a biological male as the face of its chocolate bar. Riding the momentum of the massive razor success and knowing conservatives were hungry for woke-free alternatives, Jeremy posted another announcement.

“Fine. I’ll do it. Introducing Jeremy’s Chocolate. We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s. But if you know what a woman is and love chocolate, go to: ihatehersheys.com,” his X post said.

What started as kind of a joke became another success. Within days, Jeremy’s Chocolate sold over half a million bars, amounting to more than 35 tons of chocolate shipped nationwide.

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The symbolism was irresistible: candy without the lectures, treats without corporate pandering. Once again, it wasn’t just a business move, it was a cultural statement. It was proof that conservatives aren’t willing to compromise their morals when they’re presented with high-quality alternatives. 

And once again, Daily Wire members were the ones who made it all happen.

That’s the common theme for all these company wins: none of this works without you. Members didn’t just buy razors and chocolate bars. They cast votes with their wallets, saying loud and clear, “We’ll support companies that respect us.”

Because of that support, Jeremy’s isn’t just a parody, it’s a force to be reckoned with. Razors, chocolate, cleaning supplies, hand soap… the catalog keeps growing, and we keep winning. What started as a cheeky stance against woke brands has turned into a serious market contender.

So we’re here to celebrate, and to say a heartfelt thank you to every member who shaved with a Jeremy’s blade, or unwrapped a Jeremy’s chocolate bar. By shopping here, you proved something bigger than the products themselves. You proved that the free market can still be free from woke madness. 

Thank you.

It is becoming clearer and clearer that we have an institutional problem in this country.

Not every crime in a country of 340 million people indicates an institutional problem. Sometimes you just have one-offs; sometimes you just have people who do things that are crazy or terrible, and there’s really no way of preventing or minimizing that particular crime.

But the Annunciation Catholic School shooting is not one of those cases, because what we are looking at here is symptomatic of a broader ideological ill that has afflicted our state institutions and our medical institutions and has massive downstream effects.

Those downstream effects aren’t always school shootings. In fact, only on rare occasions are they school shootings, but the effects are harming literally thousands of children across our country. 

There’s a bizarre transmission effect that happens when the media grants enormous attention to evil, mentally ill people who go and shoot a bunch of schoolchildren. But one of the factors here is that the transgender shooter, a biological male named Robert, who then legally changed it to Robin, confessed he was “tired of being trans” and wished he had “never brainwashed himself.”

“I’m tired of being trans,” he wrote. “I wish I never brainwashed myself. I can’t cut my hair now as it would be an embarrassing defeat, and it might be a concerning change of character that could get me reported. It just always gets in my way. I’ll probably drop it on the day of the attack.”

He was afraid that cutting his hair would show a red flag to the authorities, who might have said there’s something wrong. He felt that if he decided to detransition, the Minnesota authorities might take a second look at him.

But in the state of Minnesota, there was nothing wrong with a boy saying that he was a girl and his parents signing off on forms to transition him.

This was a person who was clearly suffering from gender identity disorder and was not satisfied with the solutions provided by the trans fake medical community. We’ve been told by that fake medical community that the only way to prevent terrible things from happening to and from people who identify as trans, is to pretend along with them that they are members of the opposite sex and that we are supposed to socially shame people who “detransition.”

If you listen to the media, the shooter was a woman. The headline from the New York Times — which was totally insane — read “Minneapolis suspect knew her target, but motive is a mystery.”

The amount of Orwellian doublespeak here is insane. Respect the killer’s preferred pronouns, but pretend that the “motive is a mystery.”

We know exactly what the motive was, because it is spelled out in all of the journals and the YouTube videos and on the guns themselves.

This is not a gigantic “mystery wrapped in an enigma.” This is the media trying to cover up the reality of the situation in which a mentally ill person was not given proper treatment and was told that his delusions were a reflection of the evil patriarchy and a terrible traditional society.

A person whose parents were told by medical and state institutions that the most important thing they could do to minimize the threat to their child and to others was to pretend along with him that he was a woman. A person who was told that any sort of corrective activity designed to alleviate gender identity disorder by saying, “No, actually, you are a boy and we need to deal with that in a rational, psychologically tested way,” was wrong.

Instead of doing that, they decided to play along.

And the consequences were murder.

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This implicates our institutions. It implicates our schools. It implicates our medical institutions. It implicates state legislatures.

The American Medical Association has been promoting exactly the kind of fake medicine that leads to the abandonment of people who are truly psychologically suffering. That fake medicine which masquerades as empathy is not, in fact, medicine.

It is, in fact, an ideologically-driven crusade to pretend that men and women are identical and can switch bodies at will.

And it is a lie.

If you wonder why trust has been completely undermined in “science,” it’s because the ideological Left infiltrated all of these organizations, took them over, and then wore their face around as a mask like Hannibal Lecter and said, “Why don’t you just trust the science?”

Here’s the answer: “Because you’re not interested in the science. You’re interested in the ideology.”

This is not a fringe thing happening at a few schools. It is happening at public schools across the country.

In 2023, Minnesota passed a law banning conversion therapy. When many people think of conversion therapy, they picture somebody who takes a gay kid, hooks the kid up to electrodes, then zaps them until they’re straight.

But that is not what these states now mean by conversion therapy. What they mean by conversion therapy is that you are not allowed as a psychologist, as a mental health care professional (as a parent, by the way), to bring your kid to a mental health care professional who tries to convince your boy that he is not, in fact, a girl.

So if the parents of the shooter had brought him to a mental health care professional or religious guidance professional, a priest, that could be illegal in the state of Minnesota because conversion therapy is banned in the state of Minnesota.

What this law says is that if your boy expresses gender confusion and says, “Mommy, I might be a girl” and you bring him to a psychologist and the psychologist says, “You’re a boy, you’re not a girl. You should stop trying to claim that you’re a girl because you’re not,” that would violate the law in the state of Minnesota.

It effectively makes any help for a “detransition” illegal in the state of Minnesota. If you, as a parent in the state of Minnesota, say no to transition procedures or you wish to fight the insanity that is this ideology, you could have your kid removed from you under Minnesota law.

That is horrifying. You have an entire delusion that is now being promoted by state legislatures, by governors across the country, particularly in blue states, reinforced by the lies of medical associations that are supposed to be all about “do no harm” and instead are actively promoting harm with an educational system completely honeycombed with members of the ideological Left.

The costs are very real. This happens to be an outsized cost, because it’s not just about the person who had the mental illness. It’s about all the people the person decided to harm.

This ideology is dangerous.

And we see it again and again.