There are plenty of reasons to criticize Gen Z.

Their snide disinterest in social graces, the way they’re chronically online, safe spaces, weird music… it’s all a bit much. But credit where it’s due: they’re the first group in a long time to push back on mindless overconsumption, preferring to own things of value that have deeper meaning.

This group is also at the forefront of turning away from thoughtless gift cards and corporate-branded clutter that’s been dominating holiday gift cycles for years. This season, a new wave of holiday shoppers, led by Gen Z, are trying something different.

What they’re choosing could mean a culture headed in the right direction.

According to new survey findings, more than 38% of Gen Z “gravitates toward gifts and interactions that carry emotional weight, favoring customized experiences and personal touches over standardized offerings.”

In other words: Gen Z wants gifts with identity, including items that reflect a person’s values, humor, beliefs, and personality. They’re sick of throwaway gadgets that will get tossed in the trash in six months.

McKinsey research partner Bo Finneman said, “They’re looking beyond tangible products and actually trying to understand what it is that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society?”

That shift in consumer habits has helped fuel a surge in niche gifts that are chosen for the recipient’s unique personality and interests. Those are exactly the kind of items flying off the shelves at the Daily Wire Shop this season.

From unapologetic graphic tees to meme-ready drinkware, bestselling books, and premium holiday bundles, The Daily Wire’s lineup taps directly into this “identity gifting” trend.

Daily Wire Shop doesn’t just carry products for the masses — it offers gifts with a point of view. Gifts you choose with your most sane-minded, “facts don’t care about your feelings” bestie or recently red-pilled great uncle.

And it’s not just Gen Z shoppers driving this shift. Retailers report that older generations are quickly embracing the trend, choosing gifts that align with their beliefs instead of whatever’s trending in the Target ad.

With the holidays approaching and everyone seeking out more meaningful gifts, shoppers are turning to Daily Wire Shop to fulfill all their gift giving needs. For Gen Z, for Gen X, for Millennials… there’s something for everyone.

Shop curated holiday gifts at Daily Wire Shop.

Ukraine has agreed to the terms of a potential peace deal, negotiated by President Donald Trump’s White House, that could end the years-long war with Russia, a U.S. official told the press on Tuesday. 

“The Ukrainians have agreed to the peace deal,” U.S. Army Secretary Dan Driscoll told ABC News on Tuesday morning. “There are some minor details to be sorted out but they have agreed to a peace deal.”

White House Press Secretary Karoline Leavitt also mentioned the “minor details” in a statement on Tuesday morning. 

“Over the past week, the United States has made tremendous progress towards a peace deal by bringing both Ukraine and Russia to the table,” she said in a post on “X.” 

“There are a few delicate, but not insurmountable, details that must be sorted out and will require further talks between Ukraine, Russia, and the United States.” 

The news comes as United States officials met with Russian representatives on Monday night, also working to bring an end to the war through the peace deal. 

U.S. President Donald Trump (R) and Russian President Vladimir Putin hold a press conference at Joint Base Elmendorf-Richardson on August 15, 2025, in Anchorage, Alaska. (Photo by Andrew Harnik/Getty Images)

A spokesman for Driscoll, who was part of the group of officials meeting with the Russian delegation, said in a statement that “late Monday and throughout Tuesday, Secretary Driscoll and team have been in discussions with the Russian delegation to achieve a lasting peace in Ukraine.”

“The talks are going well and we remain optimistic,” said LTC Jeff Tolbert, who is Driscoll’s spokesman. “Secretary Driscoll is closely synchronized with the White House and the U.S. interagency as these talks progress.”

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The Ukrainian delegation is also in the United Arab Emirates, where the conversations are taking place, and is in contact with Driscoll and his team, a U.S. official told Fox News.

 On Sunday, Secretary of State Marco Rubio shared that he had the most “productive day” yet as he engaged in talks between the two countries. 

“There are a couple issues that we need to continue to work on. But I think the report today is that today was worthwhile,” Rubio told reporters on Sunday. “It was probably the most productive day we have had on this issue, maybe in the entirety of our engagement, but certainly in a very long time.”

“I can tell you that the items that remain are not insurmountable, we just need more time than what we have today,” the secretary said, noting that President Donald Trump is “quite pleased” about the “amount of progress that’s been made.”

As for the president himself, he posted an early Monday morning Truth Social post expressing cautious optimism about the deal. 

“Is it really possible that big progress is being made in Peace Talks between Russia and Ukraine???” he asked. “Don’t believe it until you see it, but something good just may be happening. GOD BLESS AMERICA!”