Two years ago, The Daily Wire launched a kids’ programming platform called Bentkey exactly because of people like Ms. Rachel, who has turned her hypnotic videos for preschoolers into a vehicle for leftist propaganda.
Bentkey has a different idea: entertainment that is actually for kids and doesn’t feature any soft-peddling of adult themes. You know, cute characters, fun adventures, and stories you don’t need to worry will have your kids asking you what a “transgender” is. It’s what my kids watch, and you can check it out here.
I haven’t seen anyone lay out the need for alternatives like Bentkey better than the Daily Wire’s own Matt Walsh, who laid into Ms. Rachel on his show this week. Here’s what he had to say. —Brent Scher
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Ms. Rachel is a YouTuber who makes videos for preschoolers. We’ve covered her before on my podcast. She’s known for teaching children about gay pride, LGBT issues, and pronouns. That alone is reason enough not to put her content on for your kids. You should not allow your children to watch her show for those reasons.
Now she’s out on a propaganda tour with New York City Mayor Zohran Mamdani. Here they are visiting a preschool:
This morning, Ms. Rachel and I visited District 2 Pre-K Center, where we sang and read with the wonderful students and educators. We also discussed universal childcare – and how we’re making it happen for NYC! pic.twitter.com/974M24kt64
— Mayor Zohran Kwame Mamdani (@NYCMayor) January 9, 2026
Credit: @NYCMayor/X.com
“This morning, Ms. Rachel and I visited District 2 Pre-K Center, where we sang and read with the wonderful students and educators. We also discussed universal childcare—and how we’re making it happen for NYC!”
Yes, I’m sure the four-year-olds were riveted by that conversation.
You sat down with four-year-olds to talk about universal child care — which, by the way, is terrible for four-year-olds. It’s the city’s way of getting more kids into government-run child care and away from their parents.
That’s really the message here: “Good news, kids. You’re going to spend even less time with your parents and even more time with government workers. And government workers are the best.”
So here’s the debate over Ms. Rachel: Is she a political propagandist? She’s enormously popular with kids and racks up billions of views. Should you be exposing your children to someone like that, given her political messaging?
The answer is clearly no. You should not expose your kids to a political propagandist.
But set the politics aside for a moment. I want to make a more basic point about Ms. Rachel and people like her. I find most children’s YouTube creators to be creepy. As a parent, you need a radar for that. If your instinct isn’t asking, “Who is this person?” then you’re not paying attention.
Even before you evaluate the content or any political messaging, the vibe matters. And while vibe-based arguments don’t work in politics, they absolutely do in parenting. If something feels weird — if you don’t like the vibe—then that person doesn’t belong around your kids. That alone is reason enough to turn it off.
These adults making content for three- and four-year-olds have figured out that it’s an extremely profitable business. So they just keep churning it out.
They’re slop merchants for toddlers. And they churn out slop for every age bracket. It boggles my mind that there are parents who say, “Yep, here’s what my four-year-old needs—some slop. Bring on the slop. Sit down, Junior. It’s slop time. Go ahead and spend three hours watching this mind-numbing, weird show.”
I don’t get it.
The other thing I can’t stand is when children’s content creators act and dress like children themselves. That’s where the weirdness really kicks in. You have adults in their 40s and 50s speaking and acting like kids. Ms. Rachel appears in overalls, sneakers, and a headband — she’s in her 40s. Why is she dressed like that? She speaks and acts like a kindergartener. And that’s what almost all of these children’s YouTuber types do.
Compare that to Mr. Rogers. He made content for children, but he didn’t present himself as a child. He was a grandfatherly figure. That vibe passes the parent check. It’s wholesome, constructive, and edifying. Children can learn from that.
But when you put on overalls and start speaking in an absurdly over-the-top, childish, patronizing way, kids aren’t learning anything.
I went to Ms. Rachel’s page and pulled up one random video at the top. Nothing political. Nothing overtly objectionable. All I can say is that I would rather be stabbed to death than watch five minutes of her show. I would rather jump out of a hundred-story window than sit through it.
If the next regime comes in and they start arresting people like me, and they give me a choice between solitary confinement with Ms. Rachel playing on a loop or being thrown off a building, I’d say, “Please, the building.”
Don’t sit your kids in front of this slop. If your child is watching content that you can’t tolerate being in the same room with, that’s a good indication they shouldn’t be watching it — not because it’s political, but because it’s vapid, irritating, stupid, and bad for their minds and souls.
There are better alternatives than Ms. Rachel — like reading a book to your child.
